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Experts' Views About Defining Services Brands and the Principles of Services Branding

Citations

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Cited by:

  1. Krystallis, Athanasios & Chrysochou, Polymeros, 2014. "The effects of service brand dimensions on brand loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 21(2), pages 139-147.
  2. Gray, Brendan, 2010. "Fine tuning market oriented practices," Business Horizons, Elsevier, vol. 53(4), pages 371-383, July.
  3. Sweeney, Jill & Swait, Joffre, 2008. "The effects of brand credibility on customer loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 15(3), pages 179-193.
  4. Wan, Xing & Chen, Jing & Chen, Bintong, 2020. "Exploring service positioning in platform-based markets," International Journal of Production Economics, Elsevier, vol. 220(C).
  5. Yufeng Dong & Liuyi Ling, 2015. "Hotel Overbooking and Cooperation with Third-Party Websites," Sustainability, MDPI, vol. 7(9), pages 1-17, August.
  6. Jara, Magali & Cliquet, Gérard, 2012. "Retail brand equity: Conceptualization and measurement," Journal of Retailing and Consumer Services, Elsevier, vol. 19(1), pages 140-149.
  7. Laura Kerpel & Anneleen Kerckhove, 2025. "Advocating beyond call of duty: a review of employee advocacy and a call for research," Management Review Quarterly, Springer, vol. 75(1), pages 249-288, February.
  8. Shpëtim ÇERRI, 2012. "Measuring Consumer-Based Brand Equity - Evidence From Albanian Banking Sector," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 7-19, May.
  9. Pramod Iyer & Arezoo Davari & Audhesh Paswan, 2018. "Determinants of brand performance: the role of internal branding," Journal of Brand Management, Palgrave Macmillan, vol. 25(3), pages 202-216, May.
  10. So, Kevin Kam Fung & Wei, Wei & Martin, Drew, 2021. "Understanding customer engagement and social media activities in tourism: A latent profile analysis and cross-validation," Journal of Business Research, Elsevier, vol. 129(C), pages 474-483.
  11. Collange, Véronique, 2015. "Consumer reaction to service rebranding," Journal of Retailing and Consumer Services, Elsevier, vol. 22(C), pages 178-186.
  12. Rundle-Thiele, Sharyn & Paladino, Angela & Apostol Jr., Sergio Antonio G., 2008. "Lessons learned from renewable electricity marketing attempts: A case study," Business Horizons, Elsevier, vol. 51(3), pages 181-190.
  13. Razvan Tiberiu Radu & Alina C. Radu, 2024. "Tourism Transformed: How Netflix’s „Wednesday” Enhanced Destination Marketing in Busteni, Romania," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 3, pages 325-333.
  14. Jin, Xin & Weber, Karin, 2013. "Developing and testing a model of exhibition brand preference: The exhibitors' perspective," Tourism Management, Elsevier, vol. 38(C), pages 94-104.
  15. Nabil Ghantous, 2015. "Re-examining encounter intensity's conceptualisation, measurement and role," The Service Industries Journal, Taylor & Francis Journals, vol. 35(5), pages 237-254, March.
  16. Tina Vukasovic, 2022. "Customer-Based Brand Equity: Conceptual Model," Digital Transformation: The Harmonic Convergence of People, Culture, Process, and Technology in the New Normal,, ToKnowPress.
  17. Tsai, Jeng-Yan & Chang, Chuen-Ping, 2012. "Call-pricing equity returns and default risks of entry mode with brand perception in retail banking," International Review of Economics & Finance, Elsevier, vol. 21(1), pages 29-41.
  18. Brady, Michael K. & Cronin, J. Joseph & Fox, Gavin L. & Roehm, Michelle L., 2008. "Strategies to offset performance failures: The role of brand equity," Journal of Retailing, Elsevier, vol. 84(2), pages 151-164.
  19. Emmanuel Mogaji & Temitope Farinloye & Stella Aririguzoh, 2016. "Factors shaping attitudes towards UK bank brands: An exploratory analysis of social media data," Cogent Business & Management, Taylor & Francis Journals, vol. 3(1), pages 1223389-122, December.
  20. S. K. Chadha & Deepa Kapoor, 2008. "An Attribute Based Perceptual Mapping of the Selected Private Life Insurance Companies: An Empirical Study in Ludhiana," Vision, , vol. 12(3), pages 53-60, July.
  21. Cleopatra Veloutsou, 2023. "Enlightening the brand building–audience response link," Journal of Brand Management, Palgrave Macmillan, vol. 30(6), pages 550-566, November.
  22. Konecnik Ruzzier, Maja & de Chernatony, Leslie, 2013. "Developing and applying a place brand identity model: The case of Slovenia," Journal of Business Research, Elsevier, vol. 66(1), pages 45-52.
  23. Jalal Hanaysha, 2016. "Examining the link between word of mouth and brand equity: A study on international fast food restaurants in Malaysia," Journal of Asian Business Strategy, Asian Economic and Social Society, vol. 6(3), pages 41-49, March.
  24. Ishaq, Muhammad Ishtiaq & Hussain, Nazia & Asim, Ali Ijaz & Cheema, Luqman J., 2014. "Valor da marca na indústria hoteleira paquistanesa," RAE - Revista de Administração de Empresas, FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil), vol. 54(3), May.
  25. Sandra Maria Correia Loureiro, 2023. "Overview of the brand journey and opportunities for future studies," Italian Journal of Marketing, Springer, vol. 2023(2), pages 179-206, June.
  26. Blankson, Charles & Crawford, John C., 2012. "Impact of positioning strategies on service firm performance," Journal of Business Research, Elsevier, vol. 65(3), pages 311-316.
  27. Ulrika Leijerholt & Chris Chapleo & Helen O’Sullivan, 2019. "A brand within a brand: an integrated understanding of internal brand management and brand architecture in the public sector," Journal of Brand Management, Palgrave Macmillan, vol. 26(3), pages 277-290, May.
  28. Jake An & Diem Khac Xuan Do & Liem Viet Ngo & Tran Ha Minh Quan, 2019. "Turning brand credibility into positive word-of-mouth: integrating the signaling and social identity perspectives," Journal of Brand Management, Palgrave Macmillan, vol. 26(2), pages 157-175, March.
  29. Wang, Kuo-Ching & Ma, Ai-Ping & Hsu, Mei-Ting & Jao, Po-Chen & Lin, Ching-Wen, 2013. "Seniors' perceptions of service features on outbound group package tours," Journal of Business Research, Elsevier, vol. 66(8), pages 1021-1027.
  30. Nergis Aziz & Habibe Ilhan & Barry A. Friedman & Nizameddin Bayyurt & İbrahim Keleş, 2016. "Universities as stakeholders that influence students’ intention to visit a place," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 12(4), pages 249-267, November.
  31. Davis, Robert & Piven, Inna & Breazeale, Michael, 2014. "Conceptualizing the brand in social media community: The five sources model," Journal of Retailing and Consumer Services, Elsevier, vol. 21(4), pages 468-481.
  32. Parker, Lee D. & Boyns, Trevor, 2019. "Language in pursuit of professional branding: The case of scientific costing," The British Accounting Review, Elsevier, vol. 51(2), pages 193-210.
  33. Magali Jara, 2009. "« Retail Brand Equity: A PLS Approach," Post-Print halshs-00413604, HAL.
  34. Cliffe, Simon J. & Motion, Judy, 2005. "Building contemporary brands: a sponsorship-based strategy," Journal of Business Research, Elsevier, vol. 58(8), pages 1068-1077, August.
  35. Ulrika Leijerholt & Galina Biedenbach & Peter Hultén, 2019. "Branding in the public sector: a systematic literature review and directions for future research," Journal of Brand Management, Palgrave Macmillan, vol. 26(2), pages 126-140, March.
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