Woke brand activism authenticity or the lack of it

Citations

Cited by:

1. Mario D’Arco & Vittoria Marino & Riccardo Resciniti, 2024. "Stop business with Russia! Exploring the representation and perceived authenticity of corporate activism in response to Russia-Ukraine war," Italian Journal of Marketing, Springer, vol. 2024(1), pages 55-76, March.
2. Stefanie Wannow & Martin Haupt & Martin Ohlwein, 2024. "Is brand activism an emotional affair? The role of moral emotions in consumer responses to brand activism," Journal of Brand Management, Palgrave Macmillan, vol. 31(2), pages 168-192, March.
3. Walter, Nadine & Föhl, Ulrich & Sander, Frauke & Nies, Angelique, 2024. "Act as you preach! Authentic brand purpose versus “woke washing’s” impact on brand credibility: The moderating role of cause involvement and consumer skepticism," Journal of Business Research, Elsevier, vol. 184(C).
4. Klement Podnar & Urša Golob, 2024. "Brands and activism: ecosystem and paradoxes," Journal of Brand Management, Palgrave Macmillan, vol. 31(2), pages 95-107, March.
5. Zoe Lee & Amanda Spry & Yuksel Ekinci & Jessica Vredenburg, 2024. "From warmth to warrior: impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity," Journal of Brand Management, Palgrave Macmillan, vol. 31(2), pages 193-211, March.
6. Hashmi, Nada & Worthington, Conwell S. & Bal, Anjali S. & Weidner, Kelly & Ottley, Gary, 2025. "Too woke or not too woke, that is the question: Brand responses to culture wars," Business Horizons, Elsevier, vol. 68(2), pages 153-164.
7. Samia Moumade & Aurélie Hemonnet-Goujot & Pierre Valette-Florence, 2023. "Speaking up in Brand Activism : The Impact of Perceived Brand Legitimacy on Consumer Behavior," Post-Print hal-04160966, HAL.
8. Francioni, Barbara & De Cicco, Roberta & Curina, Ilaria & Cioppi, Marco, 2025. "The strength of stance: The impact of brand activism on resistance to negative information, purchasing, and premium paying intents across different types of failures," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
9. Lee, Ruby P. & Wei, Susan, 2023. "Do employee orientation and societal orientation matter in the customer orientation—Performance link?," Journal of Business Research, Elsevier, vol. 159(C).
10. Aya Aboelenien & Chau Minh Nguyen, 2024. "From Dr. Seuss to Barbie’s cancellation: brand’s institutional work in response to changed market logics," Journal of Brand Management, Palgrave Macmillan, vol. 31(2), pages 108-125, March.
11. Federico Mangiò & Giuseppe Pedeliento & Daniela Andreini & Lia Zarantonello, 2024. "How persuasive is woke brand communication on social media? Evidence from a consumer engagement analysis on Facebook," Journal of Brand Management, Palgrave Macmillan, vol. 31(4), pages 345-381, July.
12. Saracevic, Selma & Schlegelmilch, Bodo B., 2024. "Activist brand perception: Conceptualization, scale development and validation," Journal of Business Research, Elsevier, vol. 180(C).
13. Ahmad, Fayez & Guzmán, Francisco & Kidwell, Blair, 2022. "Effective messaging strategies to increase brand love for sociopolitical activist brands," Journal of Business Research, Elsevier, vol. 151(C), pages 609-622.
14. Kumar, Vivek & Srivastava, Arpita, 2022. "Trends in the thematic landscape of corporate social responsibility research: A structural topic modeling approach," Journal of Business Research, Elsevier, vol. 150(C), pages 26-37.
15. Pedro Chapaval Pimentel & Mariana Bassi-Suter & Simone Regina Didonet, 2024. "Brand activism as a marketing strategy: an integrative framework and research agenda," Journal of Brand Management, Palgrave Macmillan, vol. 31(2), pages 212-234, March.
16. Pedersen, Carsten Lund, 2023. "The paradoxical marketer: Interpretations, illustrations, and implications," Business Horizons, Elsevier, vol. 66(6), pages 765-776.
17. Saluja, Geetanjali & Chan, Eugene Y., 2025. "Going against the Tide: How Self-Construal Moderates Receptivity towards Popular Brand Activism," Journal of Business Research, Elsevier, vol. 190(C).
18. Antonella Cammarota & Generoso Branca, 2025. "Generation Z consumers’ perspective: how and why should (not) brands engage in activism?," Italian Journal of Marketing, Springer, vol. 2025(1), pages 21-50, March.
19. Bulmer, Sandy & Palakshappa, Nitha & Dodds, Sarah & Harper, Sarah, 2024. "Sustainability, brand authenticity and Instagram messaging," Journal of Business Research, Elsevier, vol. 175(C).
20. Carina Thürridl & Frauke Mattison Thompson, 2023. "Making brand activism successful: How advice-giving can boost support behavior and reap benefits for the brand," Marketing Letters, Springer, vol. 34(4), pages 685-696, December.
21. Zaman Malik, Aaminah & Ahmad, Fayez & Guzmán, Francisco, 2025. "Socio-politically silent brands: A double edged sword," Journal of Business Research, Elsevier, vol. 187(C).
22. Abdul Rohmanue & Erik S. Jacobi, 2024. "The influence of marketing communications agencies on activist brands’ moral competency development and ability to engage in authentic brand activism: Wieden+Kennedy ‘Just Does It’," Journal of Brand Management, Palgrave Macmillan, vol. 31(2), pages 126-139, March.
23. Lee, Zoe & Faridah Syed Alwi, Sharifah & Gambetti, Rossella, 2024. "The thousand faces of beauty: How credible storytelling unlocks disability representation in inclusive luxury fashion branding," Journal of Business Research, Elsevier, vol. 181(C).
24. Hartwell, Christopher A. & Devinney, Timothy M., 2024. "The demands of populism on business and the creation of “corporate political obligations”," International Business Review, Elsevier, vol. 33(2).
25. Maria Giovanna Confetto & Maria Palazzo & Maria Antonella Ferri & Mara Normando, 2023. "Brand Activism for Sustainable Development Goals: A Comparative Analysis in the Beauty and Personal Care Industry," Sustainability, MDPI, vol. 15(7), pages 1-15, April.
26. Ahmad, Fayez & Guzmán, Francisco & Al-Emran, Md, 2024. "Brand activism and the consequence of woke washing," Journal of Business Research, Elsevier, vol. 170(C).