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Enhancing user engagement: The role of gamification in mobile apps

Citations

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  1. Ritu Srivastava & Parul Gupta & Harish Kumar & Nikhita Tuli, 2025. "Digital customer engagement: A systematic literature review and research agenda," Australian Journal of Management, Australian School of Business, vol. 50(1), pages 220-245, February.
  2. Thanh-Binh Phung & Phuc-Thien Vo, 2025. "The role of gamification experience in shaping continuous usage and word-of-mouth intentions: evidence from e-wallet services in Vietnam," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 30(4), pages 1-19, December.
  3. Soren, Anup Anurag & Chakraborty, Shibashish, 2023. "The formation of habit and word-of-mouth intention of over-the-top platforms," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  4. Christos Ourdas & Stavros Ponis, 2023. "Evaluating the Effects of Gamification in Behavioural Change: A Proposed SEM-Based Approach," Sustainability, MDPI, vol. 15(6), pages 1-31, March.
  5. Ahn, Suhyoung & Ellie Jin, Byoungho & Seo, Hyesim, 2024. "Why do people interact and buy in the Metaverse? Self-Expansion perspectives and the impact of hedonic adaptation," Journal of Business Research, Elsevier, vol. 175(C).
  6. Kopalle, Praveen K. & Lehmann, Donald R. & Ramachandran, Divya & Wetzels, Ruud, 2025. "Journal of Business Research Publications 1973–2024: Topics, methodological approaches, data, and analyses conducted," Journal of Business Research, Elsevier, vol. 194(C).
  7. Ziheng Zhang & Rui Patricio & Gianluca Carella & Francesco Zurlo, 2022. "Supporting a Sustainable and Engaging Online Transition for Co-Design through Gamification," Sustainability, MDPI, vol. 14(11), pages 1-22, May.
  8. Liu, Aiping & Urquía-Grande, Elena & López-Sánchez, Pilar & Rodríguez-López, Ángel, 2024. "The power of play in microfinance: Examining the effect of gamification on customer relationship management performance," Journal of Behavioral and Experimental Finance, Elsevier, vol. 44(C).
  9. Riedl, Christoph & Pauwels, Koen, 2025. "Video moves you: Randomized field experiment shows how in-app videos increase exercise," Journal of Business Research, Elsevier, vol. 197(C).
  10. Bazi, Saleh & Hajawi, Doa'a, 2025. "Customer inspiration in the metaverse: Antecedents, mechanisms, and outcomes," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
  11. Iwona Czerska, 2024. "Gamification in Ηealth Promotion in the Context of Creating the Concept of Health 2.0 - A Comparative Analysis of Selected Health Mobile Applications," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 985-1007.
  12. Lydia Tesfaye & Michael Wakeman & Gunnar Baskin & Greg Gruse & Tim Gregory & Erin Leahy & Brandon Kendrick & Sherine El-Toukhy, 2024. "A feature-based qualitative assessment of smoking cessation mobile applications," PLOS Digital Health, Public Library of Science, vol. 3(11), pages 1-20, November.
  13. Peng, Hui & Lu, Yaobin & Gupta, Sumeet, 2023. "Promoting value emergence through digital platform ecosystems: Perspectives on resource integration in China," Technological Forecasting and Social Change, Elsevier, vol. 189(C).
  14. Ma, Tianyi & Zheng, Bowen & Wang, Wei & Liu, Hefu, 2026. "Balancing fun and function: How gamification designs and family communication shape continuous usage in online learning platforms," Technological Forecasting and Social Change, Elsevier, vol. 224(C).
  15. Qian, Tyreal Yizhou & Matz, Robbie & Luo, Lei & Xu, Chenglong, 2022. "Gamification for value creation and viewer engagement in gamified livestreaming services: The moderating role of gender in esports," Journal of Business Research, Elsevier, vol. 145(C), pages 482-494.
  16. Vidushi Pandey & Sana Ansari, 2024. "Impact of Game Design Elements on Actual Usage vs Future Use Intentions of Mobile Payment App Users: A Motivation Based Approach," Information Systems Frontiers, Springer, vol. 26(5), pages 1-27, October.
  17. Mohit Jamwal & Munish Saini & Saikat Banerjee, 2024. "The paradox of youth’s online political party brand engagement on Facebook: a congruity theory perspective," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 21(2), pages 313-339, June.
  18. Lingling Yu & Ruixuan Li & Shuo Cheng, 2025. "Exploring the effect of platform gamification on users’ intermittent discontinuance: An ambivalence perspective," Electronic Markets, Springer;IIM University of St. Gallen, vol. 35(1), pages 1-16, December.
  19. João M. Lopes & Luis Filipe Silva & Ilda Massano-Cardoso & Ana Galhardo, 2025. "Running Towards a Better Brand Attitude: How Gamification in Nike Run Club Can Help?," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 16(4), pages 15427-15455, October.
  20. Kuen-Cheng Lee & I-Hsiung Chang & Tsung-Jen Wu & Ru-Si Chen, 2022. "The Moderating Role of Perceived Interactivity in the Relationship Between Online Customer Experience and Behavioral Intentions to Use Parenting Apps for Taiwanese Preschool Parents," SAGE Open, , vol. 12(1), pages 21582440221, March.
  21. Stefania Farace & Elisa Montaguti & Sara Valentini & Alessandra Zammit, 2025. "How does gamification affect customer behavior and revenue?," Italian Journal of Marketing, Springer, vol. 2025(4), pages 331-354, December.
  22. Hatice Doğan-Südaş & Ali Kara & Emre Karaca, 2023. "Effects of Gamified Mobile Apps on Purchase Intentions and Word-of-Mouth Engagement: Implications for Sustainability Behavior," Sustainability, MDPI, vol. 15(13), pages 1-17, July.
  23. Yimei Zhou & Zhanhe Zang & Keyi Wang & Yu Gu, 2025. "Enhancing gamified experiences in online service platforms: Exploring the impact of extrinsic gamification design elements," Electronic Markets, Springer;IIM University of St. Gallen, vol. 35(1), pages 1-15, December.
  24. Lan, Xiaomeng & Song, Baobao, 2025. "The more, the merrier? Investigating the distinct and interaction effects of gamification mechanics in corporate sustainability engagement," Journal of Business Research, Elsevier, vol. 199(C).
  25. Maria Giovina Pasca & Roberta Guglielmetti Mugion & Laura Di Pietro & Maria Francesca Renzi, 2025. "Unveiling the role of gamification in shared mobility services," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 27(6), pages 13371-13410, June.
  26. Flacandji, Michaël & Vlad, Mariana & Lunardo, Renaud, 2024. "The effects of retail apps on shopping well-being and loyalty intention: A matter of competence more than autonomy," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  27. Dzandu, Michael D. & Hanu, Charles & Amegbe, Hayford, 2022. "Gamification of mobile money payment for generating customer value in emerging economies: The social impact theory perspective," Technological Forecasting and Social Change, Elsevier, vol. 185(C).
  28. Gyeong Kim, Min & Chang Lee, Kun, 2025. "Proposing the “Digital Agenticity Theory” to analyze user engagement in conversational AI chatbot," Journal of Business Research, Elsevier, vol. 189(C).
  29. Chen Ling & Shriram Seetharaman & Lubna Mirza, 2022. "Roles of Serious Game in Diabetes Patient Education," Simulation & Gaming, , vol. 53(5), pages 513-537, October.
  30. Chara Lyroni & George Spais, 2025. "Correction to: Consumer (brand) happiness of premium fashion brands and value-consciousness: the case of clothing and footwear for Gen X and Gen Z as shoppers via digital platforms," Journal of Marketing Analytics, Palgrave Macmillan, vol. 13(3), pages 986-986, September.
  31. Yanqing Xia & Zijian Liu & Siqin Wang & Chenxi Huang & Wenqiang Zhao, 2025. "RETRACTED ARTICLE: Unlocking the Impact of User Experience on AI-Powered Mobile Advertising Engagement," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 16(1), pages 4818-4854, March.
  32. Anaya Kumar & Anuragini Shirish, 2026. "Exploring Digital Responsibility Enactment: An Evaluation of the Social Implications of Digitally Responsive Employee Advocacy Platform," Information Systems Frontiers, Springer, vol. 28(1), pages 127-155, February.
  33. Zhang, Yun & Li, Xia & Liu, Rongqin & Shuai, Qinghong & Huang, Caiyan, 2025. "How facial cues of streamers drive purchase intention in live streaming commerce: Based on a lens model," Journal of Business Research, Elsevier, vol. 190(C).
  34. Ho, Xuan Huong & Nguyen, Dong Phong & Cheng, Julian Ming Sung & Le, Angelina Nhat Hanh, 2022. "Customer engagement in the context of retail mobile apps: A contingency model integrating spatial presence experience and its drivers," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
  35. Fuyong Lu & Xintao Wang & Siheng Li & Qun Zhao, 2023. "How Mobile Health Livingstreaming Engages the Consumer-Insights from a Dual-Process Model," Sustainability, MDPI, vol. 15(10), pages 1-22, May.
  36. Tsai, Pei-Hsuan, 2024. "Exploring consumer purchase intention in cross-boundary retail alliances with gamified OMO virtual-physical fusion services," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
  37. Cheung, Man Lai & Leung, Wilson K.S. & Aw, Eugene Cheng-Xi & Koay, Kian Yeik, 2022. "“I follow what you post!†: The role of social media influencers’ content characteristics in consumers' online brand-related activities (COBRAs)," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
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