Evaluating the Effects of Gamification in Behavioural Change: A Proposed SEM-Based Approach
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- Bitrián, Paula & Buil, Isabel & Catalán, Sara, 2021. "Enhancing user engagement: The role of gamification in mobile apps," Journal of Business Research, Elsevier, vol. 132(C), pages 170-185.
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- Maria Elena Latino & Marta Menegoli & Fulvio Signore & Maria Chiara De Lorenzi, 2023. "The Potential of Gamification for Social Sustainability: Meaning and Purposes in Agri-Food Industry," Sustainability, MDPI, vol. 15(12), pages 1-18, June.
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Keywords
marine littering; plastic pollution; gamification; serious games; behavioural change; intention to use; awareness; engagement; Structural Equation Modelling (SEM);All these keywords.
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