IDEAS home Printed from https://ideas.repec.org/r/eee/jbrese/v121y2020icp567-577.html

A dynamic framework for managing customer engagement on social media

Citations

Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
as


Cited by:

  1. Ritu Srivastava & Parul Gupta & Harish Kumar & Nikhita Tuli, 2025. "Digital customer engagement: A systematic literature review and research agenda," Australian Journal of Management, Australian School of Business, vol. 50(1), pages 220-245, February.
  2. Ren, Gaofei & Chen, Yaoyao & Yang, Maobao, 2024. "Customer perception, integration behavior, and loyalty of internet of things enterprises," Technology in Society, Elsevier, vol. 78(C).
  3. Lim, Weng Marc & Rasul, Tareq, 2022. "Customer engagement and social media: Revisiting the past to inform the future," Journal of Business Research, Elsevier, vol. 148(C), pages 325-342.
  4. Yi-Fen Chen & Wan-Hsin Yen & Tzu-I Jou, 2025. "Effects of Facebook Fan Pages on Consumer Brand Loyalty and Purchase Intention," SAGE Open, , vol. 15(3), pages 21582440251, August.
  5. Schaefers, Tobias & Falk, Tomas & Kumar, Ashish & Schamari, Julia, 2021. "More of the same? Effects of volume and variety of social media brand engagement behavior," Journal of Business Research, Elsevier, vol. 135(C), pages 282-294.
  6. Marco Valerio Rossi & Pasquale Sasso & Andrea Perna & Ludovico Solima, 2025. "Engaging marginal stakeholders on social networking sites. A cross‐country exploratory analysis among Generation Z consumers," Business Ethics, the Environment & Responsibility, John Wiley & Sons, Ltd., vol. 34(1), pages 155-173, January.
  7. Cambra-Fierro, Jesús & Fuentes-Blasco, María & Gao, Lily Xuehui & Melero-Polo, Iguácel & Trifu, Andreea, 2022. "The influence of communication in destination imagery during COVID-19," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
  8. Tseng, Hsiao-Ting & Ibrahim, Fahad & Hajli, Nick & Nisar, Tahir M. & Shabbir, Haseeb, 2022. "Effect of privacy concerns and engagement on social support behaviour in online health community platforms," Technological Forecasting and Social Change, Elsevier, vol. 178(C).
  9. Ancín, María & Pindado, Emilio & Sánchez, Mercedes, 2022. "New trends in the global digital transformation process of the agri-food sector: An exploratory study based on Twitter," Agricultural Systems, Elsevier, vol. 203(C).
  10. Newlands, Gemma & Lutz, Christoph, 2024. "Mapping the prestige and social value of occupations in the digital economy," Journal of Business Research, Elsevier, vol. 180(C).
  11. Zhang, Shaoling (Katee) & Tang, Tanya (Ya) & Krallman, Alexandra, 2024. "Navigating livestream commerce: A dual-lens framework of influencers’ impact on product sales," Journal of Business Research, Elsevier, vol. 185(C).
  12. Xiaolie Qi & Swee Kuik, 2022. "Effect of Word-of-Mouth Communication and Consumers’ Purchase Decisions for Remanufactured Products: An Exploratory Study," Sustainability, MDPI, vol. 14(10), pages 1-13, May.
  13. Liu, Zhenyuan & Han, Shuihua & Li, Chao & Gupta, Shivam & Sivarajah, Uthayasankar, 2022. "Leveraging customer engagement to improve the operational efficiency of social commerce start-ups," Journal of Business Research, Elsevier, vol. 140(C), pages 572-582.
  14. Murooj Yousef & Timo Dietrich & Sharyn Rundle-Thiele, 2021. "Social Advertising Effectiveness in Driving Action: A Study of Positive, Negative and Coactive Appeals on Social Media," IJERPH, MDPI, vol. 18(11), pages 1-19, June.
  15. Shafig Al-Haddad & Abdel-Aziz Ahmad Sharabati & Mohammad Al-Khasawneh & Rand Maraqa & Raya Hashem, 2022. "The Influence of Corporate Social Responsibility on Consumer Purchase Intention: The Mediating Role of Consumer Engagement via Social Media," Sustainability, MDPI, vol. 14(11), pages 1-17, June.
  16. Kathy-Ann Fletcher & Ayantunji Gbadamosi, 2024. "Examining social media live stream’s influence on the consumer decision-making: a thematic analysis," Electronic Commerce Research, Springer, vol. 24(3), pages 2175-2205, September.
  17. Taylor, Alex & Carlson, Jamie & Liao, Yi-Chuan & Rahman, Mohammad M., 2023. "Customer engagement and sharing behaviors: Toward a contingent curvilinear perspective," Journal of Business Research, Elsevier, vol. 154(C).
  18. Xianfang Zeng & James Agarwal & Mehdi Mourali, 2023. "A resource-based perspective on customer engagement behaviors: A typology, conceptual framework, and research avenues," AMS Review, Springer;Academy of Marketing Science, vol. 13(3), pages 297-319, December.
  19. Han Xu & Jon C. Lovett & Rob Law, 2022. "Understanding Destination Value Co-Creation on Social Media: An Application of Travel Blog Analysis," Tourism and Hospitality, MDPI, vol. 3(3), pages 1-16, June.
  20. Anne Corcos & Levana Hodara, 2023. "How social media are collecting more of users’ data: a behavioral model of platform retention strategies," SN Business & Economics, Springer, vol. 3(7), pages 1-18, July.
  21. Phillips, Duygu & Moore, Curt B. & Rutherford, Matthew W., 2025. "Legitimating language and emotional tone in antenarratives: A cultural entrepreneurship perspective," Journal of Business Research, Elsevier, vol. 186(C).
  22. Ah-Min Kwon & Young Namkung, 2022. "The Impact of the Perceived Values of Social Network Services (SNSs) on Brand Attitude and Value-Co-Creation Behavior in the Coffee Industry," Sustainability, MDPI, vol. 14(9), pages 1-15, April.
  23. Ilenia Ascani & Chiara Ancillai, 2026. "Social media marketing and performance measurement: does it take two to tango?," Review of Managerial Science, Springer, vol. 20(3), pages 775-823, March.
  24. Paweł Bryła & Shuvam Chatterjee & Beata Ciabiada-Bryła, 2022. "The Impact of Social Media Marketing on Consumer Engagement in Sustainable Consumption: A Systematic Literature Review," IJERPH, MDPI, vol. 19(24), pages 1-16, December.
  25. Molinillo, Sebastian & Aguilar-Illescas, Rocío & Anaya-Sánchez, Rafael & Liébana-Cabanillas, Francisco, 2021. "Social commerce website design, perceived value and loyalty behavior intentions: The moderating roles of gender, age and frequency of use," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
  26. Reeti AGARWAL & Shalini SRIVASTAVA & Santosh SOOD & Ankit MEHROTRA, 2024. "A Social Identity Theory Approach To Customer Engagement: The Influence Of Augmented Reality Face-Filter Applications Usage," Management Research and Practice, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 16(3), pages 5-18, September.
IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.