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Search engine marketing is not all gold: Insights from Twitter and SEOClerks

Citations

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Cited by:

  1. Azaizah, Nadeem & Reychav, Iris & Raban, Daphne R. & Simon, Tomer & McHaney, Roger, 2018. "Impact of ESN implementation on communication and knowledge-sharing in a multi-national organization," International Journal of Information Management, Elsevier, vol. 43(C), pages 284-294.
  2. Lu, Chih-Cheng & Wu, Ing-Long & Hsiao, Wei-Hung, 2019. "Developing customer product loyalty through mobile advertising: Affective and cognitive perspectives," International Journal of Information Management, Elsevier, vol. 47(C), pages 101-111.
  3. Shao, Zhen & Pan, Zhengyuan, 2019. "Building Guanxi network in the mobile social platform: A social capital perspective," International Journal of Information Management, Elsevier, vol. 44(C), pages 109-120.
  4. Wang, Qiping & Yiu Keung Lau, Raymond & Xie, Haoran & Liu, Hongyan & Guo, Xunhua, 2024. "Social Executives’ emotions and firm value: An empirical study enhanced by cognitive analytics," Journal of Business Research, Elsevier, vol. 175(C).
  5. Grover, Purva & Kar, Arpan Kumar & Davies, Gareth, 2018. "“Technology enabled Health” – Insights from twitter analytics with a socio-technical perspective," International Journal of Information Management, Elsevier, vol. 43(C), pages 85-97.
  6. Schiavone, Francesco & Perillo, Claudia & Mandiello, Annaluce & Bernhard, Fabian, 2025. "Growth hacking and network effects: learning for growth and learning for survival," Journal of Business Research, Elsevier, vol. 200(C).
  7. Roy, Pradeep K. & Singh, Jyoti P. & Baabdullah, Abdullah M. & Kizgin, Hatice & Rana, Nripendra P., 2018. "Identifying reputation collectors in community question answering (CQA) sites: Exploring the dark side of social media," International Journal of Information Management, Elsevier, vol. 42(C), pages 25-35.
  8. Son, Jaebong & Lee, Hyung Koo & Jin, Sung & Lee, Jintae, 2019. "Content features of tweets for effective communication during disasters: A media synchronicity theory perspective," International Journal of Information Management, Elsevier, vol. 45(C), pages 56-68.
  9. Linlin Jing & Wei Shan & Richard Evans & Xiaoxiao Shi, 2026. "To continue consultation or not? How physicians’ information cues affect patients continued online consultation behavior," Electronic Commerce Research, Springer, vol. 26(1), pages 929-963, February.
  10. Wu, Chong & Li, Ruxuan & Barnes, David & Shao, Yifan, 2025. "Service supplier portfolio optimization approach for multi-channel digital marketing considering promotional capacity forecasts and channel synergies," International Journal of Production Economics, Elsevier, vol. 284(C).
  11. Rasheedul Haque & Abdul Rahman bin S. Senathirajah & Md. Ibrahim Khalil & Sayeeduz Zafar Qazi & Saif Ahmed, 2024. "A Structural Path Analysis Bangladeshi SMEs’ Sustainability through Social Media Marketing," Sustainability, MDPI, vol. 16(13), pages 1-19, June.
  12. Acharya, Abhilash & Singh, Sanjay Kumar & Pereira, Vijay & Singh, Poonam, 2018. "Big data, knowledge co-creation and decision making in fashion industry," International Journal of Information Management, Elsevier, vol. 42(C), pages 90-101.
  13. Bargoni, Augusto & Santoro, Gabriele & Messeni Petruzzelli, Antonio & Ferraris, Alberto, 2024. "Growth hacking: A critical review to clarify its meaning and guide its practical application," Technological Forecasting and Social Change, Elsevier, vol. 200(C).
  14. Yi Sheng Tan & Angela S. Wright, 2022. "Exploring “Smart and Green” Concepts: A New Synergy for Irish Hospitality," Tourism and Hospitality, MDPI, vol. 3(1), pages 1-21, March.
  15. repec:bcp:journl:v:6:y:2022:i:11:p:86-91 is not listed on IDEAS
  16. Nisar, Tahir M. & Prabhakar, Guru & Patil, Pushp P., 2018. "Sports clubs’ use of social media to increase spectator interest," International Journal of Information Management, Elsevier, vol. 43(C), pages 188-195.
  17. Mariusz Duka & Marek Sikora & Artur Strzelecki, 2023. "From Web Catalogs to Google: A Retrospective Study of Web Search Engines Sustainable Development," Sustainability, MDPI, vol. 15(8), pages 1-16, April.
  18. Shiau, Wen-Lung & Dwivedi, Yogesh K. & Lai, He-Hong, 2018. "Examining the core knowledge on facebook," International Journal of Information Management, Elsevier, vol. 43(C), pages 52-63.
  19. Giordino, Daniele & Troise, Ciro & Bresciani, Stefano & Camilleri, Mark Anthony, 2025. "Growth hacking capability: Antecedents and performance implications in the context of SMEs," Journal of Business Research, Elsevier, vol. 192(C).
  20. Mariya Ali & Asad Ahmad & Sadaf Siraj & Dag Øivind Madsen, 2025. "A preliminary analysis of the impact of advertising appeals on sustainable apparel purchase behaviour," Future Business Journal, Springer, vol. 11(1), pages 1-13, December.
  21. Gupta, Shivam & Kar, Arpan Kumar & Baabdullah, Abdullah & Al-Khowaiter, Wassan A.A., 2018. "Big data with cognitive computing: A review for the future," International Journal of Information Management, Elsevier, vol. 42(C), pages 78-89.
  22. Martínez-Rojas, María & Pardo-Ferreira, María del Carmen & Rubio-Romero, Juan Carlos, 2018. "Twitter as a tool for the management and analysis of emergency situations: A systematic literature review," International Journal of Information Management, Elsevier, vol. 43(C), pages 196-208.
  23. Wang, Yichuan & Herrando, Carolina, 2019. "Does privacy assurance on social commerce sites matter to millennials?," International Journal of Information Management, Elsevier, vol. 44(C), pages 164-177.
  24. Taneja, Anu & Arora, Anuja, 2019. "Modeling user preferences using neural networks and tensor factorization model," International Journal of Information Management, Elsevier, vol. 45(C), pages 132-148.
  25. Tian, Qingsong & Gao, Wenbing & Lin, Yan & Yu, Yan & Li, Chongguang, 2026. "Online purchasing and household food waste: unpacking the role of value assessment discrepancies from purchase to usage," Journal of Retailing and Consumer Services, Elsevier, vol. 89(PA).
  26. Chae, Bongsug (Kevin), 2019. "A General framework for studying the evolution of the digital innovation ecosystem: The case of big data," International Journal of Information Management, Elsevier, vol. 45(C), pages 83-94.
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