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Efficiency, effectiveness and productivity of marketing in services

Citations

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Cited by:

  1. Kao, Chiang, 2014. "Network data envelopment analysis: A review," European Journal of Operational Research, Elsevier, vol. 239(1), pages 1-16.
  2. Chiang Ku Fan, 2012. "Compare bancassurance sales with an insurer's own team in Taiwan," International Journal of Business Performance Management, Inderscience Enterprises Ltd, vol. 13(3/4), pages 274-293.
  3. Kim, Joon Ho & Kang, Kyung Ho, 2018. "The effect of promotion on gaming revenue: A study of the US casino industry," Tourism Management, Elsevier, vol. 65(C), pages 317-326.
  4. Yang, Lihong & Wang, Shixun, 2022. "Do fintech applications promote regional innovation efficiency? Empirical evidence from China," Socio-Economic Planning Sciences, Elsevier, vol. 83(C).
  5. Alberca-Oliver, Pilar & Rodríguez-Oromendía, Ainhoa & Parte-Esteban, Laura, 2015. "Measuring the efficiency of trade shows: A Spanish case study," Tourism Management, Elsevier, vol. 47(C), pages 127-137.
  6. Hong Ngoc Nguyen & Christopher O’Donnell, 2022. "Estimating the Revenue Efficiency of Public Service Providersin the Presence of Demand Constraints," CEPA Working Papers Series WP032022, School of Economics, University of Queensland, Australia.
  7. Noor Asiah Ramli & Siti Shaliza Mohd Khairi & Nor Azizah Razlan, 2018. "Performance Measurement of Islamic and Conventional Banking in Malaysia Using Two-stage Analysis of DEA Model," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 8(4), pages 1185-1197, April.
  8. Memić Deni & Škaljić-Memić Selma, 2013. "Performance Analysis and Benchmarking of Commercial Banks Operating in Bosnia and Herzegovina: a DEA Approach," Business Systems Research, Sciendo, vol. 4(2), pages 17-37, December.
  9. Xiao, Huijuan & Wang, Daoping & Qi, Yu & Shao, Shuai & Zhou, Ya & Shan, Yuli, 2021. "The governance-production nexus of eco-efficiency in Chinese resource-based cities: A two-stage network DEA approach," Energy Economics, Elsevier, vol. 101(C).
  10. Mitja Ruzzier & Tanja Kosi AntoliÄ & Doris Gomezelj Omerzel, 2016. "R%D and education resources in innovation processes: evidence from Slovenia and the Visegrad Group," International Journal of Sustainable Economy, Inderscience Enterprises Ltd, vol. 8(2), pages 144-162.
  11. Asem Alshami, 2016. "Theoretical Evidences Regarding Methodologies Of Calculating Efficiency Of Public Sector," Management Strategies Journal, Constantin Brancoveanu University, vol. 34(4), pages 88-94.
  12. Huang, Chin-wei & Ho, Foo Nin & Chiu, Yung-ho, 2014. "Measurement of tourist hotels׳ productive efficiency, occupancy, and catering service effectiveness using a modified two-stage DEA model in Taiwan," Omega, Elsevier, vol. 48(C), pages 49-59.
  13. Fuentes, Ramón, 2011. "Efficiency of travel agencies: A case study of Alicante, Spain," Tourism Management, Elsevier, vol. 32(1), pages 75-87.
  14. Wang, Chun-Hsien & Lu, Yung-Hsiang & Huang, Chin-Wei & Lee, Jun-Yen, 2013. "R&D, productivity, and market value: An empirical study from high-technology firms," Omega, Elsevier, vol. 41(1), pages 143-155.
  15. Luis César Herrero-Prieto & Mafalda Gómez-Vega, 2017. "Cultural resources as a factor in cultural tourism attraction," Tourism Economics, , vol. 23(2), pages 260-280, March.
  16. Boris Prevolšek & Maja Borlinič Gačnik & Črtomir Rozman, 2023. "Applying Integrated Data Envelopment Analysis and Analytic Hierarchy Process to Measuring the Efficiency of Tourist Farms: The Case of Slovenia," Sustainability, MDPI, vol. 15(5), pages 1-18, February.
  17. Katarzyna Kocur-Bera & Iwona Grzelka, 2022. "Impact of Modern Technologies on the Organization of the Cadastral Data Modernization Process," Sustainability, MDPI, vol. 14(24), pages 1-22, December.
  18. Ghassan S. Obeidat & Dr. Adnan Rawashdeh & Nurah Musa Allozi, 2016. "The Effect of Using Managerial Accounting Techniques on Banking Sector: A Theoretical Study," Journal of Social Sciences (COES&RJ-JSS), , vol. 5(3), pages 388-395, July.
  19. Briec, Walter & Kerstens, Kristiaan & Prior, Diego & Van de Woestyne, Ignace, 2018. "Testing general and special Färe-Primont indices: A proposal for public and private sector synthetic indices of European regional expenditures and tourism," European Journal of Operational Research, Elsevier, vol. 271(2), pages 756-768.
  20. Pulina, Manuela & Detotto, Claudio & Paba, Antonello, 2010. "An investigation into the relationship between size and efficiency of the Italian hospitality sector: A window DEA approach," European Journal of Operational Research, Elsevier, vol. 204(3), pages 613-620, August.
  21. Chiou, Yu-Chiun & Lan, Lawrence W. & Yen, Barbara T.H., 2010. "A joint measurement of efficiency and effectiveness for non-storable commodities: Integrated data envelopment analysis approaches," European Journal of Operational Research, Elsevier, vol. 201(2), pages 477-489, March.
  22. Mohsen Khodakarami & Amir Shabani & Reza Farzipoor Saen, 2016. "Concurrent estimation of efficiency, effectiveness and returns to scale," International Journal of Systems Science, Taylor & Francis Journals, vol. 47(5), pages 1202-1220, April.
  23. Wenbin Luo, 2018. "Evaluating Tourist Destination Performance: Expanding the Sustainability Concept," Sustainability, MDPI, vol. 10(2), pages 1-16, February.
  24. González Rodrigues, Maria Del Rosario & Martín-Samper, Rosario & Giuliani, Antonio Carlos, 2015. "Avaliando o progresso da eficiência com tecnologia em uma cadeia de hotéis espanhola," RAE - Revista de Administração de Empresas, FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil), vol. 55(5), September.
  25. Yin, Pengzhen & Chu, Junfei & Wu, Jie & Ding, Jingjing & Yang, Min & Wang, Yuhong, 2020. "A DEA-based two-stage network approach for hotel performance analysis: An internal cooperation perspective," Omega, Elsevier, vol. 93(C).
  26. Lu, Wen-Min & Wang, Wei-Kang & Hung, Shiu-Wan & Lu, En-Tzu, 2012. "The effects of corporate governance on airline performance: Production and marketing efficiency perspectives," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 48(2), pages 529-544.
  27. Lee, Changjun & Lee, Daeho & Hwang, Junseok, 2015. "Platform openness and the productivity of content providers: A meta-frontier analysis," Telecommunications Policy, Elsevier, vol. 39(7), pages 553-562.
  28. Manuela Pulina & Valentina Santoni, 2018. "A two-stage DEA approach to analyse the efficiency of the hospitality sector," Tourism Economics, , vol. 24(3), pages 352-365, May.
  29. Lu, Wen-Min & Kweh, Qian Long & Nourani, Mohammad & Huang, Feng-Wen, 2016. "Evaluating the efficiency of dual-use technology development programs from the R&D and socio-economic perspectives," Omega, Elsevier, vol. 62(C), pages 82-92.
  30. Pang-Ru Chang & Jin-Lung Peng & Chiang Ku Fan, 2011. "A Comparison of Bancassurance and Traditional Insurer Sales Channels," The Geneva Papers on Risk and Insurance - Issues and Practice, Palgrave Macmillan;The Geneva Association, vol. 36(1), pages 76-93, January.
  31. Mahdiloo, Mahdi & Toloo, Mehdi & Duong, Thach-Thao & Farzipoor Saen, Reza & Tatham, Peter, 2018. "Integrated data envelopment analysis: Linear vs. nonlinear model," European Journal of Operational Research, Elsevier, vol. 268(1), pages 255-267.
  32. Minh‐Anh Thi Nguyen & Ming‐Miin Yu, 2020. "Decomposing the operational efficiency of major cruise lines: A network data envelopment analysis approach in the presence of shared input and quasi‐fixed input," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 41(8), pages 1501-1516, December.
  33. Yung-ho Chiu & Chin-wei Huang & Chung-te Ting, 2012. "A non-radial measure of different systems for Taiwanese tourist hotels’ efficiency assessment," Central European Journal of Operations Research, Springer;Slovak Society for Operations Research;Hungarian Operational Research Society;Czech Society for Operations Research;Österr. Gesellschaft für Operations Research (ÖGOR);Slovenian Society Informatika - Section for Operational Research;Croatian Operational Research Society, vol. 20(1), pages 45-63, March.
  34. Sancharan Roy, 2011. "Competitiveness in Service Sector," Global Business Review, International Management Institute, vol. 12(1), pages 51-69, February.
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