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Targeted search and the long tail effect

Citations

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Cited by:

  1. Bo Zhou & Tianxin Zou, 2023. "Competing for Recommendations: The Strategic Impact of Personalized Product Recommendations in Online Marketplaces," Marketing Science, INFORMS, vol. 42(2), pages 360-376, March.
  2. Gong Qiang & Pan Siqi & Yang Huanxing, 2019. "Targeted Advertising on Competing Platforms," The B.E. Journal of Theoretical Economics, De Gruyter, vol. 19(1), pages 1-20, January.
  3. Wei Zhou & Zidong Wang, 2020. "Competing for Search Traffic in Query Markets: Entry Strategy, Platform Design, and Entrepreneurship," Working Papers 20-12, NET Institute.
  4. Roberto Burguet & Vaiva Petrikaitė, 2023. "Targeted advertising and costly consumer search," Economic Inquiry, Western Economic Association International, vol. 61(2), pages 430-450, April.
  5. Laurina Zhang, 2018. "Intellectual Property Strategy and the Long Tail: Evidence from the Recorded Music Industry," Management Science, INFORMS, vol. 64(1), pages 24-42, January.
  6. Fershtman, Chaim & Fishman, Arthur & Zhou, Jidong, 2018. "Search and categorization," International Journal of Industrial Organization, Elsevier, vol. 57(C), pages 225-254.
  7. Alexandre de Cornière, 2016. "Search Advertising," American Economic Journal: Microeconomics, American Economic Association, vol. 8(3), pages 156-188, August.
  8. Marcel Preuss, 2023. "Search, learning, and tracking," RAND Journal of Economics, RAND Corporation, vol. 54(1), pages 54-82, March.
  9. Zemin (Zachary) Zhong, 2023. "Platform Search Design: The Roles of Precision and Price," Marketing Science, INFORMS, vol. 42(2), pages 293-313, March.
  10. Ma, Shuzhong & Huang, Sishi & Wu, Peng, 2024. "Intelligent manufacturing and cross-border e-commerce export diversification," International Review of Economics & Finance, Elsevier, vol. 94(C).
  11. Matt Wimble & John Tripp & Brandis Phillips & Nash Milic, 2016. "On search cost and the long tail: the moderating role of search cost," Information Systems and e-Business Management, Springer, vol. 14(3), pages 507-531, August.
  12. Renaud Foucart, 2017. "Group Consumption and Product Diversity: The Case of Smoking Bans," Journal of Industrial Economics, Wiley Blackwell, vol. 65(3), pages 559-584, September.
  13. Li, Dongkun & Chen, Yufeng & Miao, Jiafeng, 2022. "Does ICT create a new driving force for manufacturing?—Evidence from Chinese manufacturing firms," Telecommunications Policy, Elsevier, vol. 46(1).
  14. Jay Pil Choi & Kyungmin Kim & Arijit Mukherjee, 2025. "“Sherlocking” and Platform Information Policy," Management Science, INFORMS, vol. 71(11), pages 9812-9830, November.
  15. Jian Pei, 2020. "A Survey on Data Pricing: from Economics to Data Science," Papers 2009.04462, arXiv.org, revised Nov 2020.
  16. repec:ces:ceswps:_12201 is not listed on IDEAS
  17. Lu Fang & Zhe Yuan & Kaifu Zhang & Dante Donati & Miklos Sarvary, 2025. "Generative AI and Sales Productivity: Field Experiments in Online Retail," Papers 2510.12049, arXiv.org, revised Jun 2026.
  18. Erik Brynjolfsson & Long Chen & Xijie Gao, 2025. "Gains from Product Variety: Evidence from a Large Digital Platform," Information Systems Research, INFORMS, vol. 36(4), pages 2298-2308, December.
  19. Miao Chun-Hui, 2020. "Search and Bidding Costs," The B.E. Journal of Economic Analysis & Policy, De Gruyter, vol. 20(2), pages 1-7, April.
  20. Jidong Zhou, 2020. "Improved Information in Search Markets," Cowles Foundation Discussion Papers 2264R, Cowles Foundation for Research in Economics, Yale University, revised Jun 2022.
  21. Heiko Karle & Marcel Preuss & Markus Reisinger, 2026. "Selling on Recommender Platforms: Demand Boost Versus Customer Migration," CESifo Working Paper Series 12465, CESifo.
  22. Lv, Jin Roc & Ye, Chenghui & Yang, Chen, 2025. "Digital transformation and corporate diversification," Pacific-Basin Finance Journal, Elsevier, vol. 93(C).
  23. Xu, Yujing & Yang, Huanxing, 2019. "Targeted search with horizontal differentiation in the marriage market," Journal of Economic Behavior & Organization, Elsevier, vol. 164(C), pages 31-62.
  24. Tianshu Sun & Zhe Yuan & Chunxiao Li & Kaifu Zhang & Jun Xu, 2024. "The Value of Personal Data in Internet Commerce: A High-Stakes Field Experiment on Data Regulation Policy," Management Science, INFORMS, vol. 70(4), pages 2645-2660, April.
  25. Casner, Ben, 2020. "Seller curation in platforms," International Journal of Industrial Organization, Elsevier, vol. 72(C).
  26. Qianqian Hong & Jie Su, 2024. "The impact of rural e‐commerce platforms on the transformation of industrial structure: Evidence from China," Review of Development Economics, Wiley Blackwell, vol. 28(3), pages 1267-1291, August.
  27. Saara Hämäläinen & Vaiva Petrikaitė, 2024. "Prediction algorithms in matching platforms," Economic Theory, Springer;Society for the Advancement of Economic Theory (SAET), vol. 78(3), pages 979-1020, November.
  28. Donghan Shin & Hyunbae Chun, 2023. "The Rise of E-Commerce and the Local Wage Structure: Evidence from the Korean Retail Industry," Korean Economic Review, Korean Economic Association, vol. 39, pages 315-345.
  29. Huanxing Yang, 2020. "Targeted search, endogenous market segmentation, and wage inequality," Economic Theory, Springer;Society for the Advancement of Economic Theory (SAET), vol. 69(2), pages 367-414, March.
  30. Hervas-Drane, Andres, 2015. "Recommended for you: The effect of word of mouth on sales concentration," International Journal of Research in Marketing, Elsevier, vol. 32(2), pages 207-218.
  31. Luis Aguiar Wicht, 2019. "Going Mobile: The Effects of Smartphone Usage on Internet Consumption," JRC Working Papers on Digital Economy 2019-07, Joint Research Centre.
  32. KIM, Kyeongbae & LEE, Gong, 2024. "Who Benefits from Food Delivery Platforms? The Heterogeneous Effects of Platforms on Restaurant Sales," Hitotsubashi Journal of Economics, Hitotsubashi University, vol. 65(1), pages 65-93, June.
  33. Andres Hervas-Drane & Sandro Shelegia, 2025. "Retailer-Led Marketplaces," Management Science, INFORMS, vol. 71(11), pages 9650-9669, November.
  34. Ben Casner, 2021. "Learning while shopping: an experimental investigation into the effect of learning on consumer search," Experimental Economics, Springer;Economic Science Association, vol. 24(1), pages 238-273, March.
  35. Wei Zhou & Mingfeng Lin & Mo Xiao & Lu Fang, 2025. "Higher Precision Is Not Always Better: Search Algorithm and Consumer Engagement," Management Science, INFORMS, vol. 71(7), pages 6204-6226, July.
  36. Cheremukhin, Anton & Restrepo-Echavarria, Paulina & Tutino, Antonella, 2020. "Targeted search in matching markets," Journal of Economic Theory, Elsevier, vol. 185(C).
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