The Strategic Role of Third-Party Marketplaces in Retailing

Citations

Cited by:

1. Cao, Kaiying & Xu, Xiaoyan & Bian, Yiwen & Sun, Yanhong, 2019. "Optimal trade-in strategy of business-to-consumer platform with dual-format retailing model," Omega, Elsevier, vol. 82(C), pages 181-192.
2. Xiaodong Zhu & Huiting Zhu & Yajie Guo & Lian Ding, 2025. "Live streaming e-commerce supply chain decisions considering dominant streamer under agency selling and reselling formats," Electronic Commerce Research, Springer, vol. 25(2), pages 1173-1198, April.
3. Ganfu Wang & Xingzheng Ai & Li Zhong, 2019. "Managing product variety on online platform: Consumer heterogeneity and diseconomies of scope," PLOS ONE, Public Library of Science, vol. 14(8), pages 1-20, August.
4. Yael Perlman, 2023. "What type of contract should e-tailers offer sellers when facing internal competition," Central European Journal of Operations Research, Springer;Slovak Society for Operations Research;Hungarian Operational Research Society;Czech Society for Operations Research;Österr. Gesellschaft für Operations Research (ÖGOR);Slovenian Society Informatika - Section for Operational Research;Croatian Operational Research Society, vol. 31(4), pages 1009-1027, December.
5. Liu, Weihua & Yan, Xiaoyu & Li, Xiang & Wei, Wanying, 2020. "The impacts of market size and data-driven marketing on the sales mode selection in an Internet platform based supply chain," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 136(C).
6. Tao Wang & Shi-Xiao Wang, 2022. "International Manufacturer’s Online Marketplace Choice Considering Behavior-Based Pricing," Sustainability, MDPI, vol. 14(21), pages 1-18, November.
7. Boyuan Zhong & Houcai Shen & Jianqiang Zhang & Xing Gao, 2023. "Agency or wholesale? retail selling format in the presence of new manufacturer introduction," Electronic Commerce Research, Springer, vol. 23(4), pages 2291-2325, December.
8. Jianqiang Zhang & Qingning Cao & Xiuli He, 2023. "Competitor referral by platforms," Annals of Operations Research, Springer, vol. 329(1), pages 757-780, October.
9. Liang, Lunhai & Ye, Fei, 2024. "Information transparency and business mode selection in online platforms under manufacturer competition," Journal of Business Research, Elsevier, vol. 170(C).
10. Hu, Shu & Fu, Ke, 2025. "Equilibrium analysis of the seller’s fulfillment channels and sales channels," European Journal of Operational Research, Elsevier, vol. 320(3), pages 544-558.
11. Wei, Yuansheng & Dong, Yuxuan, 2022. "Product distribution strategy in response to the platform retailer's marketplace introduction," European Journal of Operational Research, Elsevier, vol. 303(2), pages 986-996.
12. Yan, Yingchen & Zhao, Ruiqing & Xing, Tiantian, 2019. "Strategic introduction of the marketplace channel under dual upstream disadvantages in sales efficiency and demand information," European Journal of Operational Research, Elsevier, vol. 273(3), pages 968-982.
13. Lihong Wei & Jiaping Xie & Weijun Zhu & Qinglin Li, 2023. "Pricing of platform service supply chain with dual credit: Can you have the cake and eat it?," Annals of Operations Research, Springer, vol. 321(1), pages 589-661, February.
14. Li, Jun & Shen, Wenjing & Liao, Yi & Cai, Gangshu & Chen, Xiangfeng, 2024. "The fulfillment service in online marketplaces," European Journal of Operational Research, Elsevier, vol. 315(3), pages 1139-1152.
15. Lifeng Mu & Yan Wang & Vijayan Sugumaran, 2025. "OEM's optimal remanufacturing mode considering patent license under different commission contracts with platform," Electronic Commerce Research, Springer, vol. 25(3), pages 1753-1792, June.
16. Wang, Wei & Feng, Lipan & Chen, Xiaoxu & Yang, Lei & Choi, Tsan-Ming, 2024. "Impacts of selling models: Who should offer trade-in programs in e-commerce supply chains?," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 186(C).
17. Zhen, Xueping & Xu, Shuangshuang, 2022. "Who should introduce the third-party platform channel under different pricing strategies?," European Journal of Operational Research, Elsevier, vol. 299(1), pages 168-182.
18. He, Shan & Dai, Ying & Ma, Zu-Jun, 2023. "To offer or not to offer? The optimal value-insured strategy for crowdsourced delivery platforms," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 173(C).
19. Yan, Yingchen & Zhao, Ruiqing & Liu, Zhibing, 2018. "Strategic introduction of the marketplace channel under spillovers from online to offline sales," European Journal of Operational Research, Elsevier, vol. 267(1), pages 65-77.
20. Yong Zha & Yumin Sun & Yujing Chen & Linlin Zhao, 2024. "Idlefish or not? Online platform’s strategy of secondhand marketplace introduction in the presence of consumer’s uncertain preferences and strategic behavior," Annals of Operations Research, Springer, vol. 333(1), pages 331-359, February.
21. Ruiping Wang & Zhenkai Lou & Xuming Lou, 2024. "Manufacturer’s Channel Strategy and Demand Information Sharing in a Retailer-Led Green Supply Chain," Sustainability, MDPI, vol. 16(14), pages 1-21, July.
22. He, Bo & Mirchandani, Prakash & Yang, Guang, 2023. "Offering custom products using a C2M model: Collaborating with an E-commerce platform," International Journal of Production Economics, Elsevier, vol. 262(C).
23. Cheng, Xianghui & Deng, Shiming & Jiang, Xuan & Li, Yanhai, 2023. "Optimal promotion strategies of online marketplaces," European Journal of Operational Research, Elsevier, vol. 306(3), pages 1264-1278.
24. Zhang, Xiuyi & Hou, Wenhua, 2022. "The impacts of e-tailer's private label on the sales mode selection: From the perspectives of economic and environmental sustainability," European Journal of Operational Research, Elsevier, vol. 296(2), pages 601-614.
25. Zhang, Mingyang & Zhang, Juliang & Cheng, T.C.E. & Hua, Guowei, 2018. "Why and how do branders sell new products on flash sale platforms?," European Journal of Operational Research, Elsevier, vol. 270(1), pages 337-351.
26. Huamin Wu & Hong Zheng & Jinchao Li, 2023. "The interplay between quality improvement and information acquisition in an E-commerce supply chain," Annals of Operations Research, Springer, vol. 329(1), pages 847-870, October.
27. Loginova, Oksana, 2022. "Branded websites and marketplace selling: Competing during COVID-19," Journal of Economic Behavior & Organization, Elsevier, vol. 203(C), pages 577-592.
28. Yanfei Xia & Quan Guo & Hao Sun & Ke Li & Zongyu Mu, 2022. "Green R&D Financing Strategy in Platform Supply Chain with Data-Driven Marketing," Sustainability, MDPI, vol. 14(15), pages 1-22, July.
29. Zhou, Xiaoyang & Chen, Kexin & Wen, Haoyu & Lin, Jun & Zhang, Kai & Tian, Xin & Wang, Shouyang & Lev, Benjamin, 2021. "Integration of third-party platforms: Does it really hurt them?," International Journal of Production Economics, Elsevier, vol. 234(C).
30. Chu, Qihuan & Zhang, Ziqiong & Wu, Tung-Ju & Zhang, Zili, 2025. "Interaction between online retail platforms' private label brand introduction and manufacturers' channel selection," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
31. Yingxiao Li & Jianheng Zhou, 2023. "Modeling the relationship between fairness concern and customer loyalty in dual distribution channel," Journal of Combinatorial Optimization, Springer, vol. 45(1), pages 1-25, January.
32. Xingchen Li & Jinxing Xie & Tingting Li, 2023. "Trade-in strategy for durable products in the presence of a peer-to-peer second-hand marketplace," Annals of Operations Research, Springer, vol. 326(1), pages 223-260, July.
33. Wang, Jun & Hou, Pengwen & Peng, Shuxia & Yuan, Nan, 2024. "Contracting and advertising for e-commerce platforms with private-effectiveness information," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 192(C).
34. Dipankar Das, 2023. "A Model of Competitive Assortment Planning Algorithm," Papers 2307.09479, arXiv.org.
35. Zhang, Jianqiang & Cao, Qingning & He, Xiuli, 2019. "Contract and product quality in platform selling," European Journal of Operational Research, Elsevier, vol. 272(3), pages 928-944.
36. Bian, Yiwen & Wang, Hang & Yan, Shuai & Han, Xiaohua, 2024. "Platform channel strategy of selling format: Effect of asymmetric service information," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 185(C).
37. Xi, Xuan & Zhang, Yulin, 2023. "The interplay between marketplace channel addition and pricing strategy in an e-commerce supply chain," International Journal of Production Economics, Elsevier, vol. 258(C).
38. Li, Jin & Wang, Haoyu & Shi, Victor & Sun, Qi, 2024. "Manufacturer's choice of online selling format in a dual-channel supply chain with green products," European Journal of Operational Research, Elsevier, vol. 318(1), pages 131-142.
39. Chen, Xu & Wang, Xiaojun & Zhang, Dan & Yang, Mingfang, 2023. "Selling models for platforms under service-sensitive demand," Omega, Elsevier, vol. 115(C).
40. Wei, Jie & Chang, Meijing, 2023. "Are price matching and logistics service enhancement always effective strategies for improving profitability?," European Journal of Operational Research, Elsevier, vol. 307(1), pages 103-115.
41. Zhen, Xueping & Xu, Shuangshuang & Li, Yongjian & Shi, Dan, 2022. "When and how should a retailer use third-party platform channels? The Impact of spillover effects," European Journal of Operational Research, Elsevier, vol. 301(2), pages 624-637.
42. Li, Guo & Zhang, Xuefeng & Chiu, Su-Mei & Liu, Mengqi & Sethi, Suresh P., 2019. "Online market entry and channel sharing strategy with direct selling diseconomies in the sharing economy era," International Journal of Production Economics, Elsevier, vol. 218(C), pages 135-147.
43. Chen, Zhongwei & Fan, Zhi-Ping & Zhao, Xuan, 2021. "Offering return-freight insurance or not: Strategic analysis of an e-seller's decisions," Omega, Elsevier, vol. 103(C).
44. He, Bo & Gupta, Varun & Mirchandani, Prakash, 2021. "Online selling through O2O platform or on your own? Strategic implications for local Brick-and-Mortar stores," Omega, Elsevier, vol. 103(C).
45. He, Bo & Mirchandani, Prakash & Wang, Yong, 2020. "Removing barriers for grocery stores: O2O platform and self-scheduling delivery capacity," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 141(C).
46. Shao, Jing & Yang, Hangjun & Xing, Xiaoqiang & Yang, Liu, 2016. "E-commerce and traffic congestion: An economic and policy analysis," Transportation Research Part B: Methodological, Elsevier, vol. 83(C), pages 91-103.
47. You Zhao & Jianxin Chen & Ping Shi & Rui Hou, 2024. "The value of information acquisition and sharing on an online intermediary platform," Electronic Commerce Research, Springer, vol. 24(4), pages 2849-2875, December.
48. Shangyu Pi & Yang Wang, 2020. "An E-Tailer’s Operational Strategy under Different Supply Chain Structures," Sustainability, MDPI, vol. 12(5), pages 1-20, March.
49. Jiang, Yuqing & Liu, Fan & Lim, Andrew, 2021. "Digital coupon promotion and platform selection in the presence of delivery effort," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
50. Xinqian Huang & Liang Xu & Jun Liu & Ying Huang, 2022. "Enhancing Economic Sustainability with Credit Payment Services in a Dual-Channel Supply Chain," Sustainability, MDPI, vol. 14(14), pages 1-14, July.
51. Zhang, Qi & Chen, Jingxian & Zhao, Ju & Yao, Dong-Qing, 2025. "Quality certification decision of online retail platform under heterogeneous manufacturers," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 194(C).
52. Cui, Qinquan, 2019. "Quality investment, and the contract manufacturer’s encroachment," European Journal of Operational Research, Elsevier, vol. 279(2), pages 407-418.
53. Wang, Yuyan & Yu, Zhaoqing & Shen, Liang & Jin, Mingzhou, 2022. "Operational modes of E-closed loop supply chain considering platforms’ services," International Journal of Production Economics, Elsevier, vol. 251(C).
54. Fang, Lei & Li, Yanlin & Govindan, Kannan, 2024. "Entry mode selection for a new entrant of the electric vehicle automaker," European Journal of Operational Research, Elsevier, vol. 313(1), pages 270-280.
55. Gong, Canran & Ignatius, Joshua & Song, Huaming & Chai, Junwu & Day, Steven James, 2024. "The Impact of Platform’s Information Sharing on Manufacturer Encroachment and Selling Format Decision," European Journal of Operational Research, Elsevier, vol. 317(1), pages 141-155.
56. Ata Allah Taleizadeh & Ebrahim Salehi Darabi & Park Thaichon, 2024. "Optimizing online selling through an online-to-offline platform: strategic ramifications for local n stores," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 23(6), pages 554-574, December.
57. Tong, Yang & Li, Lixu & Yang, Danqin & Jiang, Xia, 2023. "Impacts of online intermediary’s platform openness under asymmetric quality information," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 173(C).
58. Xu, Xun & Jackson, Jonathan E., 2019. "Examining customer channel selection intention in the omni-channel retail environment," International Journal of Production Economics, Elsevier, vol. 208(C), pages 434-445.
59. Chen, Pingping & Zhao, Ruiqing & Yan, Yingchen & Li, Xiang, 2020. "Promotional pricing and online business model choice in the presence of retail competition," Omega, Elsevier, vol. 94(C).
60. Perlman, Yael, 2022. "Pricing decisions of online and offline retailers, each offering a competing benefit," Operations Research Perspectives, Elsevier, vol. 9(C).
61. Gao, Sarah Yini & Lim, Wei Shi & Ye, Ziqiu, 2023. "Optimal channel strategy of luxury brands in the presence of online marketplace and copycats," European Journal of Operational Research, Elsevier, vol. 308(2), pages 709-721.
62. Guang Yang & Bo He & Ruohan Ma, 2025. "Self-building or cooperating with a service platform: how should a dual-channel firm implement a trade-in program?," Electronic Commerce Research, Springer, vol. 25(3), pages 1521-1544, June.
63. Tan, Yinliang (Ricky) & Yu, Chuanbin & Liu, Yang & Zheng, Quan, 2024. "Agency models in online platforms: A review of recent developments and future prospects," European Journal of Operational Research, Elsevier, vol. 319(3), pages 679-695.
64. Quanpeng Chen & Xiaogang Chen & Shu Li & Jun Chen, 2024. "Blockchain-enabled supply chain finance model: a study of the dual-channel closed-loop supply chain of electronic products," Annals of Operations Research, Springer, vol. 343(1), pages 87-124, December.
65. Feng Fu & Shuangying Chen & Wei Yan, 2023. "Implications of e-tailers’ transition from reselling to the combined reselling and agency selling," Electronic Commerce Research, Springer, vol. 23(3), pages 1885-1920, September.
66. He, Bo & Mirchandani, Prakash & Shen, Qichao & Yang, Guang, 2021. "How should local Brick-and-Mortar retailers offer delivery service in a pandemic World? Self-building Vs. O2O platform," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 154(C).
67. Cao, Kaiying & Xu, Yuqiu & Hua, Ye & Choi, Tsan-Ming, 2023. "Supplier or co-optor: Optimal channel and logistics selection problems on retail platforms," European Journal of Operational Research, Elsevier, vol. 311(3), pages 971-988.
68. Luo, Huajiang & Zhong, Ling & Nie, Jiajia, 2022. "Quality and distribution channel selection on a hybrid platform," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 163(C).
69. Qiao, Haike & Su, Qin, 2021. "Distribution channel and licensing strategy choice considering consumer online reviews in a closed-loop supply chain," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 151(C).
70. Wu, Huamin & Li, Guo & Zheng, Hong & Zhang, Xuefeng, 2022. "Contingent channel strategies for combating brand spillover in a co-opetitive supply chain," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 164(C).