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Marketing Innovation

Citations

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Cited by:

  1. Loginova, Oksana & Wang, X. Henry, 2013. "Mass customization in an endogenous-timing game with vertical differentiation," Economic Modelling, Elsevier, vol. 33(C), pages 164-173.
  2. Juan A. Martínez-Román & Isidoro Romero, 2017. "Determinants of innovativeness in SMEs: disentangling core innovation and technology adoption capabilities," Review of Managerial Science, Springer, vol. 11(3), pages 543-569, July.
  3. Chen, Yongmin, 2020. "Improving market performance in the digital economy," China Economic Review, Elsevier, vol. 62(C).
  4. Lluís Bru & Ramon Faulí-Oller & Joel Sandonís, 2011. "Partial price discrimination by an upstream monopolist," SERIEs: Journal of the Spanish Economic Association, Springer;Spanish Economic Association, vol. 2(2), pages 217-231, June.
  5. Falk Martin, 2015. "Employment Effects of Technological and Organizational Innovations: Evidence Based on Linked Firm-Level Data for Austria," Journal of Economics and Statistics (Jahrbuecher fuer Nationaloekonomie und Statistik), De Gruyter, vol. 235(3), pages 268-285, June.
  6. Anja Gaudig & Bernd Ebersberger & Andreas Kuckertz, 2021. "Sustainability-Oriented Macro Trends and Innovation Types—Exploring Different Organization Types Tackling the Global Sustainability Megatrend," Sustainability, MDPI, vol. 13(21), pages 1-19, October.
  7. Michaela Kotkova Striteska & Viktor Prokop, 2020. "Dynamic Innovation Strategy Model in Practice of Innovation Leaders and Followers in CEE Countries—A Prerequisite for Building Innovative Ecosystems," Sustainability, MDPI, vol. 12(9), pages 1-20, May.
  8. Ali Falah Al-zoubi, 2017. "Creative Marketing as a Strategic Introduction to Enhance the Competitive Advantages in Jordanian Service Organizations: A Case Study," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 9(2), pages 78-91, April.
  9. Sajeesh, S. & Singh, Ashutosh & Bhardwaj, Pradeep, 2022. "Optimal checkout strategies for online retailers," Journal of Retailing, Elsevier, vol. 98(3), pages 378-394.
  10. Aksoy, Hasan, 2017. "How do innovation culture, marketing innovation and product innovation affect the market performance of small and medium-sized enterprises (SMEs)?," Technology in Society, Elsevier, vol. 51(C), pages 133-141.
  11. Jin‐Hyuk Kim & Liad Wagman & Abraham L. Wickelgren, 2019. "The impact of access to consumer data on the competitive effects of horizontal mergers and exclusive dealing," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 28(3), pages 373-391, June.
  12. Chen, Yongmin & Hua, Xinyu & Maskus, Keith E., 2021. "International protection of consumer data," Journal of International Economics, Elsevier, vol. 132(C).
  13. Müller Hansruedi & Müller Yvonne, 2010. "Die Innovationskraft von Sport-Mega- Events – das Fallbeispiel UEFA EURO 2008," Zeitschrift für Tourismuswissenschaft, De Gruyter, vol. 2(1), pages 37-50, May.
  14. Shih, Yu-Yuan & Lin, Chih-An, 2022. "Co-location with marketing value activities as manufacturing upgrading in a COVID-19 outbreak era," Journal of Business Research, Elsevier, vol. 148(C), pages 410-419.
  15. Castillo Apraiz, Julen & Matey de Antonio, Jesús, 2020. "The mediating role of personnel training between innovation and performance: Evidence from the German pharmaceutical industry," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
  16. Yongmin Chen, 2008. "Dynamic Price Discrimination With Asymmetric Firms," Journal of Industrial Economics, Wiley Blackwell, vol. 56(4), pages 729-751, December.
  17. Liu, Qihong & Serfes, Konstantinos, 2006. "Customer information sharing among rival firms," European Economic Review, Elsevier, vol. 50(6), pages 1571-1600, August.
  18. Agárdi, Irma & Berezvai, Zombor & Alt, Mónika-Anetta, 2017. "A nemzetközi diverzifikáció, az innováció és a teljesítmény kapcsolata az európai élelmiszer-kiskereskedelemben [International diversification and the innovation activity and performance of leading," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(7), pages 805-822.
  19. Samuel Afriyie & Jianguo Duo & Kingsley Appiah & Abdul-Aziz Ibn Musah, 2018. "The Nexus between Types of Innovation and Marketing Performance of SME in an Emerging Economy," International Review of Management and Marketing, Econjournals, vol. 8(6), pages 78-92.
  20. Chen, Yongmin & Feenstra, Robert C., 2008. "Buyer investment, export variety, and intrafirm trade," European Economic Review, Elsevier, vol. 52(8), pages 1313-1337, November.
  21. Curtis Taylor & Liad Wagman, 2008. "Who Benefits From Online Privacy?," Working Papers 08-26, NET Institute.
  22. Bernhardt, Dan & Liu, Qihong & Serfes, Konstantinos, 2007. "Product customization," European Economic Review, Elsevier, vol. 51(6), pages 1396-1422, August.
  23. Garcia Pires, Armando J., 2014. "Media diversity, advertising, and adaptation of news to readers’ political preferences," Information Economics and Policy, Elsevier, vol. 28(C), pages 28-38.
  24. Vincent Conitzer & Curtis R. Taylor & Liad Wagman, 2012. "Hide and Seek: Costly Consumer Privacy in a Market with Repeat Purchases," Marketing Science, INFORMS, vol. 31(2), pages 277-292, March.
  25. Natalia Medrano & Cristina Olarte-Pascual, 2016. "An empirical approach to marketing innovation in small and medium retailers: an application to the Spanish sector," Contemporary Economics, University of Economics and Human Sciences in Warsaw., vol. 10(3), September.
  26. Robert C. Feenstra & Yongmin Chen, 2005. "Buyer Investment, Product Variety, and Intrafirm Trade," NBER Working Papers 11752, National Bureau of Economic Research, Inc.
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