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Die Innovationskraft von Sport-Mega- Events – das Fallbeispiel UEFA EURO 2008

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  • Müller Hansruedi
  • Müller Yvonne

Abstract

Innovations are often not taken into consideration when analysing the effects of major sport events. This paper provides an analysis of the innovative power caused by such events, using the example of the UEFA EURO 2008. A system of categories is developed to classify the innovations implemented in Switzerland in context of the EURO 2008. On the basis of 59 innovations the EURO 2008 is considered to have a certain innovative power. At least a few innovations do have a long term impact and can be characterized as sustainable.

Suggested Citation

  • Müller Hansruedi & Müller Yvonne, 2010. "Die Innovationskraft von Sport-Mega- Events – das Fallbeispiel UEFA EURO 2008," Zeitschrift für Tourismuswissenschaft, De Gruyter, vol. 2(1), pages 37-50, May.
    • Handle: RePEc:bpj:touwis:v:2:y:2010:i:1:p:37-50:n:5
    DOI: 10.1515/tw-2010-0105
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    1. Alfred Kleinknecht & Jeroen O. N. Reijnen & Wendy Smits, 1993. "Collecting Literature-based Innovation Output Indicators. The Experience in the Netherlands," Palgrave Macmillan Books, in: Alfred Kleinknecht & Donald Bain (ed.), New Concepts in Innovation Output Measurement, chapter 3, pages 42-84, Palgrave Macmillan.
    2. Yongmin Chen, 2006. "Marketing Innovation," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 15(1), pages 101-123, March.
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