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"Too good" to succeed? Why not just try "good enough"! Some deliberations on the prospects of frugal innovations

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  • Tiwari, Rajnish
  • Herstatt, Cornelius

Abstract

High-tech, German companies are facing a curious problem: their products are reportedly too good for the expanding global markets. So in a way they get penalised for offering a superlative quality. At a second glance, though, this doesn't seem surprising. For, succeeding in the emerging markets like India or China often requires developing market-specific products and services that enable an attractive value proposition without taking recourse to (excessive) over-engineering. Furthermore, the innovations should be able to cope with, and successfully circumvent, the given infrastructural restrictions ever so present in the rural and semi-urban areas in such economies.

Suggested Citation

  • Tiwari, Rajnish & Herstatt, Cornelius, 2013. ""Too good" to succeed? Why not just try "good enough"! Some deliberations on the prospects of frugal innovations," Working Papers 76, Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management.
    • Handle: RePEc:zbw:tuhtim:76
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    References listed on IDEAS

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    1. Rao, Balkrishna C., 2013. "How disruptive is frugal?," Technology in Society, Elsevier, vol. 35(1), pages 65-73.
    2. Hermann Simon, 2009. "Hidden Champions of the Twenty-First Century," Springer Books, Springer, number 978-0-387-98147-5, April.
    3. Tiwari, Rajnish & Herstatt, Cornelius, 2012. "Open global innovation networks as enablers of frugal innovation: propositions based on evidence from India," Working Papers 72, Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management.
    4. Tiwari, Rajnish & Herstatt, Cornelius, 2011. "Role of "Lead Market" factors in globalization of innovation: Emerging evidence from India & its implications," Working Papers 64, Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management.
    5. Rajnish Tiwari & Cornelius Herstatt, 2014. "Aiming Big with Small Cars," India Studies in Business and Economics, Springer, edition 127, number 978-3-319-02066-2, December.
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    Cited by:

    1. Achtelik, Timo & Tiwari, Rajnish, 2022. "Ecological lightweight design for sustainable composites: Need for application of frugal engineering principles," Working Papers 114, Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management.
    2. Buse, Stephan & Tiwari, Rajnish, 2014. "Global innovation strategies of German hidden champions in key emerging markets," Working Papers 85, Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management.
    3. Tiwari, Rajnish & Kalogerakis, Katharina, 2016. "A bibliometric analysis of academic papers on frugal innovation," Working Papers 93, Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management.
    4. Tiwari, Rajnish, 2016. "India's potential as a lead market for frugal innovation and the role of socio-cultural context factors," Working Papers 94, Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management.

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