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How disruptive is frugal?

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  • Rao, Balkrishna C.

Abstract

Global warming and the recent financial crises have prompted a rethink among businesses on the production of cost-effective products and services. Frugal-innovations, with their genesis mainly in India, are accordingly becoming popular in emerging and developed economies due to their lower costs and no frills structure. By studying a variety of frugal-innovations, this effort brings out the features of these innovations and also examines their disruptiveness vis-à-vis other innovations. Furthermore, this paper has formalized the frugal-innovation process based on examples covered in this effort. Such a formalization will aid in the metamorphosis of an ordinary innovation into the frugal type.

Suggested Citation

  • Rao, Balkrishna C., 2013. "How disruptive is frugal?," Technology in Society, Elsevier, vol. 35(1), pages 65-73.
    • Handle: RePEc:eee:teinso:v:35:y:2013:i:1:p:65-73
    DOI: 10.1016/j.techsoc.2013.03.003
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    References listed on IDEAS

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