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Agrani Doer Banking: Agent Banking Business in Bangladesh

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  • Jashim Uddin Ahmed
  • Asma Ahmed

Abstract

Agent banking involves the provision of banking services through non-conventional means such as retail outlets with the use of technology. In developing countries, such as Bangladesh, agent banking acts as a medium between the rural unbanked majorities and banking services that they would otherwise not have access to. The case analyzes how innovation in the banking sector can aid poor people to gain access to financial institutions through the Agrani Doer banking business model. It elaborates on the rules and regulations of agent banking and how the first state bank of Bangladesh, Agrani Bank, establishes coverage to places not deemed possible before. The concept of agent banking, in an illustrative case, is linked to Ansoff’s Growth Matrix as Agrani Bank uses technology and innovation in its business strategies to achieve its desired growth goals.

Suggested Citation

  • Jashim Uddin Ahmed & Asma Ahmed, 2018. "Agrani Doer Banking: Agent Banking Business in Bangladesh," Business Perspectives and Research, , vol. 6(2), pages 154-164, July.
    • Handle: RePEc:sae:busper:v:6:y:2018:i:2:p:154-164
    DOI: 10.1177/2278533718765532
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    References listed on IDEAS

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    1. Paul L. Sauer & Joseph B. O'Donnell, 2006. "The Impact of New Major Offerings on Student Retention," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 16(2), pages 135-155, March.
    2. Rao, Balkrishna C., 2013. "How disruptive is frugal?," Technology in Society, Elsevier, vol. 35(1), pages 65-73.
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    Cited by:

    1. S.S.M. Sadrul Huda & MD. Humayun Kabir & Nurun Naher Popy & Sunny Saha, 2020. "Innovation In Financial Services: The Case Of Bangladesh," Copernican Journal of Finance & Accounting, Uniwersytet Mikolaja Kopernika, vol. 9(1), pages 31-56.
    2. Gupta, Sanal & Singh, Puran, 2023. "What drives activity of banking agents? Evidence from Rural India," World Development Perspectives, Elsevier, vol. 31(C).
    3. Mohammad Ali Ashraf, 2023. "Comprehending the intention to use branchless banking by rural people during the corona pandemic: evidence from Bangladesh," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 28(1), pages 99-116, March.

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