Structural equation models for finite mixtures: Simulation results and empirical applications
Unobserved heterogeneity is a serious but often neglected problem in structural equation modelling (SEM) challenging the validity of many empirical results. Recently, a finite mixture approach to SEM has been proposed to resolve this problem but until now only a few studies analyse the performance of the relevant software. The contribution of this paper is twofold: First, results from a Monte Carlo study into the properties of the program system MECOSA are presented. Second, an empirical application to data from a large-scale consumer survey in the fast moving consumer goods industry is described.
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- Asim Ansari & Kamel Jedidi & Sharan Jagpal, 2000. "A Hierarchical Bayesian Methodology for Treating Heterogeneity in Structural Equation Models," Marketing Science, INFORMS, vol. 19(4), pages 328-347, August.
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