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Analysis of the barriers that consumers encounter when smart home service is introduced in South Korea

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  • Hong, Areum
  • Nam, Changi
  • Kim, Seongcheol

Abstract

Recently, smart home services have been highlighted as the Internet of things market grows. Since the smart home services were introduced in the market, they were expected to grow rapidly. However, the smart home market recently experienced chasm, and still remains in early stage. This paper tried to find the possible barriers that consumers encounter when they are faced with smart home services. Based on the resistance theory and perceived risk model, this paper investigates the influence of perceived risk on the resistance using the technological uncertainty and service intangibility as the antecedents of the perceived risk. Dividing the perceived risks into four types of performance risk, financial risk, privacy risk and psychological risk, the empirical results show that these four types of risk are affected by the technological uncertainty and service intangibility on the one hand, and have positive effects on the resistance to smart home on the other hand. When the survey respondents are divided into two groups of postponers and rejecters based on the resistance type, there are no big differences except that the privacy risk becomes unimportant to postpners and the financial risk becomes unimportant to rejecters.

Suggested Citation

  • Hong, Areum & Nam, Changi & Kim, Seongcheol, 2017. "Analysis of the barriers that consumers encounter when smart home service is introduced in South Korea," 14th ITS Asia-Pacific Regional Conference, Kyoto 2017: Mapping ICT into Transformation for the Next Information Society 168486, International Telecommunications Society (ITS).
    • Handle: RePEc:zbw:itsp17:168486
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    References listed on IDEAS

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    Cited by:

    1. Raphael Iten & Joël Wagner & Angela Zeier Röschmann, 2021. "On the Identification, Evaluation and Treatment of Risks in Smart Homes: A Systematic Literature Review," Risks, MDPI, vol. 9(6), pages 1-30, June.
    2. Serap Turkyilmaz & Erkut Altindað, 2022. "Analysis of Smart Home Systems in the Context of the Internet of Things in Terms of Consumer Experience," International Review of Management and Marketing, Econjournals, vol. 12(1), pages 19-31.

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