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Krankenhäuser bei Facebook: Landschaft, Nutzung, Aktivitäten

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  • Merkel, Sebastian

Abstract

Bislang nutzt nur ein Teil der Krankenhäuser in Deutschland Facebook. Darüber hinaus besitzen mehr Häuser einen Account, als ihn auch tatsächlich verwenden. Es bestehen große Unterschiede in der Art der Nutzung, d.h. in der Regelmäßigkeit, mit der neue Inhalte durch die Kliniken veröffentlicht werden. Die Größe des Krankenhauses scheint nur eine untergeordnete Rolle zu spielen und sagt nichts über Nutzungsintensität des sozialen Netzwerks aus. Es bestehen Unterschiede hinsichtlich des Nutzungsverhaltens im Hinblick auf die Trägerschaft.

Suggested Citation

  • Merkel, Sebastian, 2014. "Krankenhäuser bei Facebook: Landschaft, Nutzung, Aktivitäten," Forschung Aktuell 06/2014, Institut Arbeit und Technik (IAT), Westfälische Hochschule, University of Applied Sciences.
    • Handle: RePEc:zbw:iatfor:062014
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    References listed on IDEAS

    as
    1. Amalia R. Miller & Catherine Tucker, 2013. "Active Social Media Management: The Case of Health Care," Information Systems Research, INFORMS, vol. 24(1), pages 52-70, March.
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