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Customer Relationship Management im Mittelstand

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  • Wollenweber, Leif-Erik

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  • Wollenweber, Leif-Erik, 2012. "Customer Relationship Management im Mittelstand," Arbeitspapiere der FOM 28, FOM Hochschule für Oekonomie & Management.
    • Handle: RePEc:zbw:fomarb:28
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    References listed on IDEAS

    as
    1. Nicholas Bloom & Raffaella Sadun & John Van Reenen, 2012. "Americans Do IT Better: US Multinationals and the Productivity Miracle," American Economic Review, American Economic Association, vol. 102(1), pages 167-201, February.
    2. Isabelle Huault & V. Perret & S. Charreire-Petit, 2007. "Management," Post-Print halshs-00337676, HAL.
    3. Erik Brynjolfsson & Lorin M. Hitt, 2003. "Computing Productivity: Firm-Level Evidence," The Review of Economics and Statistics, MIT Press, vol. 85(4), pages 793-808, November.
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    Cited by:

    1. Schubert, Sebastian, 2018. "Analysis and development of customer segmentation criteria and tools for SMEs," EconStor Theses, ZBW - Leibniz Information Centre for Economics, number 300253, January.

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