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Nachhaltig orientiertes Business Development im internationalen strategischen Konzernmanagement aus europäischer Perspektive

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  • Michalski, Tino

Abstract

Das vorliegende Working Paper befasst sich mit dem nachhaltigen Business-Development in inter- nationalen Konzernen durch Corporate Social Responsibility aus einer europäischen Perspektive. Dabei wird als Leitkonzept der dreiteilige Ansatz von Rangan, Chase und Karim genutzt. Basierend auf diesem Leitkonzept wurde in dem vorliegenden Beitrag eine prozessfokussierte Implemen- tierungsmatrix entwickelt, die diesen Ansatz auf Managementprozesse, Kerngeschäftsprozesse und unterstützende Geschäftsmodellprozesse anwendet. Der Beitrag analysiert die CSR-Engagements von internationalen Konzernen aus Europa und stellt Möglichkeiten sowie Empfehlungen des erfolg- reichen Einstiegs in CSR-Maßnahmen für internationale Konzerne aus Europa vor.

Suggested Citation

  • Michalski, Tino, 2026. "Nachhaltig orientiertes Business Development im internationalen strategischen Konzernmanagement aus europäischer Perspektive," Working Paper Series 41, Frankfurt University of Applied Sciences, Faculty of Business and Law.
    • Handle: RePEc:zbw:fhfwps:341984
    DOI: 10.48718/gjks-fa32
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    References listed on IDEAS

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    4. Nancy M. P. Bocken, 2024. "Circular Business Model Innovation: New Avenues and Game Changers," Springer Books, in: Annabeth Aagaard (ed.), Business Model Innovation, chapter 0, pages 193-225, Springer.
    5. Longinos Marin & Salvador Ruiz, 2007. "“I Need You Too!â€\x9D Corporate Identity Attractiveness for Consumers and The Role of Social Responsibility," Journal of Business Ethics, Springer, vol. 71(3), pages 245-260, March.
    6. Becker-Olsen, Karen L. & Cudmore, B. Andrew & Hill, Ronald Paul, 2006. "The impact of perceived corporate social responsibility on consumer behavior," Journal of Business Research, Elsevier, vol. 59(1), pages 46-53, January.
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