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Innovatives Business Development und Corporate Start-ups in nachhaltigen High Tech und High Service Clustern

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  • Michalski, Tino

Abstract

Internationale Unternehmen können durch die Verlagerung ihrer Business Development-Anstrengungen in nachhaltige regionale High Tech- & High Service-Cluster eine Verbesserung ihrer Business Development-Erfolge im Bereich innovativer nachhaltiger Geschäftsmodelle erzielen. Der vorliegende Artikel beschreibt in diesem Kontext die Evolution und die Entwicklungstendenzen nachhaltiger, branchenspezifischer, regional konzentrierter High Tech- & High Service-Cluster in Deutschland und Europa aus theoretischer und praktischer Perspektive und zeigt danach auf, dass nachhaltige Cluster mit CSR- & ESG-Ausrichtung den nächsten Evolutionsschritt in der Clustertheorie und der Clusterpraxis darstellen. Der Artikel legt dar, dass Unternehmen innovatives nachhaltiges Business Development bevorzugt in solchen nachhaltigen High Tech- & High Service-Clustern betreiben sollten sowie innovative nachhaltige Geschäftsmodelle und Corporate Start-ups bevorzugt in solchen Clustern generieren sollten.

Suggested Citation

  • Michalski, Tino, 2025. "Innovatives Business Development und Corporate Start-ups in nachhaltigen High Tech und High Service Clustern," Working Paper Series 35, Frankfurt University of Applied Sciences, Faculty of Business and Law.
    • Handle: RePEc:zbw:fhfwps:316427
    DOI: 10.48718/pbvr-tp84
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    Keywords

    Hochtechnologie; Unternehmensdienstleistung; Regionales Cluster; Unternehmensgründung; Innovationsmanagement; Multinationales Unternehmen; Deutschland;
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