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How digitalization drives the IT/IS strategy agenda

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  • Stockhinger, Jan
  • Teubner, Alexander

Abstract

Through out the last decade, digitalization has fundamentally transformed the business world and put into question traditional strategy wisdom. As (digital) information technologies (IT) are the drivers of this transformation, we can expect it to have an even more profound influence on IT/IS strategy thinking. While several scholars have acknowledged the fundamental changes induced by digitalization on the conceptual level, research on emerging IT/IS strategy contents is still missing. This paper intends to fill this gap by revealing both practically relevant and theoretically valid concerns worth considering when developing IT/IS strategies for/in the digital age. Based on a working definition of digitalization, we present a set of hypotheses on how IT/IS strategies might respond to trends in digitalization. We also put these hypotheses to discussionin ten interviews with IT/IS managers in practice. Our research adds to a better understanding of the complex phenomenon of digitalization and its implications for IT/IS strategy development. Our research responds to calls for a stronger focus on strategy contents and more practice-oriented IT/IS strategy research.

Suggested Citation

  • Stockhinger, Jan & Teubner, Alexander, 2019. "How digitalization drives the IT/IS strategy agenda," ERCIS Working Papers 31, University of Münster, European Research Center for Information Systems (ERCIS).
  • Handle: RePEc:zbw:ercisw:31
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    References listed on IDEAS

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    1. Haffke, Ingmar & Kalgovas, Bradley & Benlian, Alexander, 2017. "Options for Transforming the IT Function Using Bimodal IT," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 88389, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    2. Hess, Thomas & Matt, Christian & Benlian, Alexander & Wiesböck, Florian, 2016. "Options for Formulating a Digital Transformation Strategy," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 81032, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    3. Arvind Malhotra & Sanjay Gosain & Omar A. El Sawy, 2007. "Leveraging Standard Electronic Business Interfaces to Enable Adaptive Supply Chain Partnerships," Information Systems Research, INFORMS, vol. 18(3), pages 260-279, September.
    4. Sivarajah, Uthayasankar & Kamal, Muhammad Mustafa & Irani, Zahir & Weerakkody, Vishanth, 2017. "Critical analysis of Big Data challenges and analytical methods," Journal of Business Research, Elsevier, vol. 70(C), pages 263-286.
    5. Kaplan, Andreas M. & Haenlein, Michael, 2010. "Users of the world, unite! The challenges and opportunities of Social Media," Business Horizons, Elsevier, vol. 53(1), pages 59-68, January.
    6. Shahper Vodanovich & David Sundaram & Michael Myers, 2010. "Research Commentary ---Digital Natives and Ubiquitous Information Systems," Information Systems Research, INFORMS, vol. 21(4), pages 711-723, December.
    7. Haffke, Ingmar & Kalgovas, Bradley & Benlian, Alexander, 2017. "Options for Transforming the IT Function Using Bimodal IT," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 85679, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    8. Youngjin Yoo & Ola Henfridsson & Kalle Lyytinen, 2010. "Research Commentary ---The New Organizing Logic of Digital Innovation: An Agenda for Information Systems Research," Information Systems Research, INFORMS, vol. 21(4), pages 724-735, December.
    9. Hess, Thomas & Matt, Christian & Benlian, Alexander & Wiesböck, Florian, 2016. "Options for Formulating a Digital Transformation Strategy," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 82423, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
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    Keywords

    Digitalization; digital transformation; IT/IS strategy; information infrastructure strategy; information function strategy; IT/IS strategy contents;

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