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Argumentationsstrategien einer neoliberalen Reformagenda: Zum Diskursprofil der Agenda Austria in medialen Debatten

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  • Pühringer, Stephan
  • Liedl, Bernd

Abstract

Am Beispiel der Agenda Austria wird analysiert, wie wirtschaftsliberale Think Tanks Macht durch politische Reformdebatten ausüben können. Theoretisch fundieren wir dies in der Analyse von diskursiver Machtausübung bei Foucault: Think Tanks verfügen über Macht, wenn sie durch Medien bestimmte Denkstile, Denkmuster und Normvorstellungen vermitteln, welche mit der Übernahme in den Wissensbestand der Gesellschaftsmitglieder handlungsrelevant werden. Mithilfe einer Diskurs- und Metaphernanalyse untersuchen wir Zeitungsartikel in österreichischen Qualitätsmedien und erstellen ein Diskursprofil der Agenda Austria. Wir kommen zu dem Ergebnis, dass sie über alle untersuchten Themenbereiche hinweg für Reformen argumentiert, welche die marktförmige Organisation der Gesellschaft fördern sollen. Weiters zeigt sich eine dichotome metaphorische Gegenüberstellung eines positiv bewerteten Marktes und eines negativ bewerteten Staates.

Suggested Citation

  • Pühringer, Stephan & Liedl, Bernd, 2017. "Argumentationsstrategien einer neoliberalen Reformagenda: Zum Diskursprofil der Agenda Austria in medialen Debatten," Working Paper Series Ök-27, Cusanus Hochschule für Gesellschaftsgestaltung, Institut für Ökonomie.
    • Handle: RePEc:zbw:cuswps:oek27
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    References listed on IDEAS

    as
    1. Robert Brulle, 2014. "Institutionalizing delay: foundation funding and the creation of U.S. climate change counter-movement organizations," Climatic Change, Springer, vol. 122(4), pages 681-694, February.
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    More about this item

    Keywords

    Think Tanks; Medien; politische Reformprozesse; Diskursprofil; neoliberal;
    All these keywords.

    JEL classification:

    • A11 - General Economics and Teaching - - General Economics - - - Role of Economics; Role of Economists
    • A14 - General Economics and Teaching - - General Economics - - - Sociology of Economics
    • B53 - Schools of Economic Thought and Methodology - - Current Heterodox Approaches - - - Austrian
    • I28 - Health, Education, and Welfare - - Education - - - Government Policy
    • P16 - Political Economy and Comparative Economic Systems - - Capitalist Economies - - - Capitalist Institutions; Welfare State

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