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The evaluation of tourism satisfaction in island destinations: The case of the Ionian Islands of Greece

Author

Listed:
  • Eleni Gaki
  • Stella Kostopoulou
  • Evangelia Parisi
  • Dimitris Lagos

Abstract

Tourism satisfaction is one of the most important components in the analysis of tourism behavior as, it not only affects the choice of tourism destination and the consumption of products, but also affects tourist's future decision to return to the same destination. The main objective of this paper is to investigate the satisfaction of tourists visiting the Ionian Islands of Greece through quantitative methods that capture the factors influencing tourists' satisfaction and their choice to revisit those destinations, the relationship between them and the consideration of the causes that shape tourism behavior. Field research was conducted at four Ionian islands, namely Corfu, Zakynthos, Lefkada and Kefalonia. Those islands have functional interdependencies and are sensitive to influences from mainland regions. The conclusions of the research reveal the factors that affect tourism satisfaction, the relationships among those factors, the relationship between satisfaction and the revisit to a destination, the assessment of satisfaction according to the segmentation of tourists regarding their motive, the usability of information in satisfaction and the impact of the tourism experience in travel behavior. The tourism policy recommendations arising from the results of this research can lead to the diversification and the enrichment of the tourism product, but also to a further increase of the satisfaction of tourists visiting the Ionian Islands in Greece.

Suggested Citation

  • Eleni Gaki & Stella Kostopoulou & Evangelia Parisi & Dimitris Lagos, 2016. "The evaluation of tourism satisfaction in island destinations: The case of the Ionian Islands of Greece," ERSA conference papers ersa16p295, European Regional Science Association.
    • Handle: RePEc:wiw:wiwrsa:ersa16p295
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    File URL: https://www-sre.wu.ac.at/ersa/ersaconfs/ersa16/Paper295_EleniGaki.pdf
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    References listed on IDEAS

    as
    1. Maja Konecnik & Mitja Ruzzier, 2006. "The Influence of Previous Visitation on Customer's Evaluation of a Tourism Destination," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 4(2), pages 145-165.
    2. Perunjodi Naidoo & Prabha Ramseook-Munhurrun & Jeynakshi Ladsawut, 2010. "Tourist Satisfaction With Mauritius As A Holiday Destination," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 4(2), pages 113-123.
    3. Nor Khasimah Aliman & Shareena Mohamed Hashim & Siti Dalela Mohd Wahid & Syahmi Harudin, 2016. "Tourists¡¯ Satisfaction with a Destination: An Investigation on Visitors to Langkawi Island," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 8(3), pages 173-188, June.
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    More about this item

    Keywords

    tourism satisfaction; tourism behavior; market segmentation; Ionian Islands of Greece;
    All these keywords.

    JEL classification:

    • L - Industrial Organization
    • L - Industrial Organization
    • O - Economic Development, Innovation, Technological Change, and Growth
    • R - Urban, Rural, Regional, Real Estate, and Transportation Economics
    • Y - Miscellaneous Categories
    • Z3 - Other Special Topics - - Tourism Economics
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development
    • Z - Other Special Topics

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