Stakeholder Management and CSR approach in Italian ?territorial? companies - Loccioni Group and the ?LOV ? Land of Values? Project

The research question posed at the basis of this study is the following: what is the importance of sharing common values that originate from (and are reinforced by) the entrepreneurs? and company?s embeddedness in a cohesive territorial socio-economic system? How can ?land values? influence the company?s stakeholder and CSR approaches? Taking both a deductive and inductive perspective, the reflections are developed around three main topics: the CSR roots, strictly connected to ethical oriented core values and influenced by the belonging to a specific geographical context; the development of social and ethical networks of stakeholders (promoted by ?territorial? companies) that share a minimum mutual set of values; the influence of those values on the company?s approach to stakeholders management. After presenting the theoretical framework, the second part of the paper examines a case study of an Italian company, the Loccioni Group, which offers an example of a ?CSR-oriented? organizational ecosystem and a best practices of stakeholder management that co-evolves with the environment, moving in the direction of responsible development, improving, at the same time, its own competitiveness and the social conditions of the environment and of the local context.