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L’entreprise innovante, un symbole pour son créateur


  • Jean Bonnet

    (University of Caen Basse-Normandie - CREM UMR CNRS 6211, France)

  • Thomas Brau

    (Docteur en Sciences Economiques, chargé de mission)


Highlighting that the new innovative company is a symbol has the advantage to characterize in a simple way the complex psychological operations among the entrepreneurs. Despite this advantage this field of investigation has not been explored in entrepreneurship. To fill the gap this article shows that the symbol exists and discloses a form of control of the environment that have existed in last jobs of the creator in four areas: creativity, intellectual stimulation, variety and altruism.

Suggested Citation

  • Jean Bonnet & Thomas Brau, 2012. "L’entreprise innovante, un symbole pour son créateur," Economics Working Paper Archive (University of Rennes 1 & University of Caen) 201234, Center for Research in Economics and Management (CREM), University of Rennes 1, University of Caen and CNRS.
  • Handle: RePEc:tut:cremwp:201234

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    References listed on IDEAS

    1. Simon, Herbert A, 1993. "Altruism and Economics," American Economic Review, American Economic Association, vol. 83(2), pages 156-161, May.
    2. Jean Clarke, 2011. "Revitalizing Entrepreneurship: How Visual Symbols are Used in Entrepreneurial Performances," Journal of Management Studies, Wiley Blackwell, vol. 48, pages 1365-1391, September.
    3. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    4. Alain Fayolle & H. Klandt, 2006. "Issues and Newness in the Field of Entrepreneurship Education. New lenses for new practical and academic questions," Post-Print halshs-00133007, HAL.
    5. Jean Bonnet, 2008. "Entrepreneurship, Culture, Finance and Economic Development," Post-Print halshs-00337437, HAL.
    6. A. Fayolle & B. Gailly, 2009. "Assessing the impact of entrepreneurship education: a methodology and three experiments from French engineering schools," Post-Print halshs-00553036, HAL.
    7. Jean Bonnet & Domingo García Pérez-De-Lema & Howard Van Auken, 2010. "The Entrepreneurial society: how to fill the gap between knowledge and innovation," Post-Print halshs-00555032, HAL.
    8. Jean Bonnet & Thomas Brau & Bernard Cadet & Antonia Guijarro Madrid, 2011. "Making students sensitive to entrepreneurship," Post-Print halshs-00656597, HAL.
    9. Zoltan J. Acs & David Audretsch & Ronnie J. Phillips & Sameeksha Desai, 2007. "The Entrepreneurship-Philanthropy Nexus: Nonmarket Source of American Entrepreneurial Capitalism," Papers on Entrepreneurship, Growth and Public Policy 2007-09, Max Planck Institute of Economics, Entrepreneurship, Growth and Public Policy Group.
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    More about this item


    entrepreneurship; socioeconomic challenges; education; sustainability; regulation;

    JEL classification:

    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • D87 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Neuroeconomics
    • D89 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Other

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