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Quantifying the landscape benefits arising from the Rural Environment Protection Scheme: results from a public survey


  • Danny Campbell

    () (Institute of Agri-Food and Land Use, Queen’s University Belfast)

  • George Hutchinson

    (Institute of Agri-Food and Land Use, Queen’s University Belfast)

  • Riccardo Scarpa

    (Waikato Management School, Hamilton, New Zealand)

  • Tomás O’Leary
  • Art McCormack
  • Brendan Riordan


This paper presents the main results from a sample survey of the adult population designed to measure how much they would pay for the Rural Environment Protection (REP) Scheme’s contribution to rural landscapes. The paper also reports the findings from a number of questions that were included within the survey to determine the public’s attitudes towards the rural environment, farmers and the countryside in general. Findings from these attitudinal questions reveal that there is a wide range in public opinion regarding changes in the state of the rural environment, the role of farmers as custodians of the rural environment and the relative priority of Government spending on the REP Scheme. Within the sample survey, two choice experiments estimated the magnitude of landscape benefits stemming from the REP Scheme. Results from the choice experiments indicate that the landscape improvements are highly valued by the Irish public. Conservative estimates indicate that the value put on landscape benefits of the REP scheme alone amount to almost the entire cost of the Scheme.

Suggested Citation

  • Danny Campbell & George Hutchinson & Riccardo Scarpa & Tomás O’Leary & Art McCormack & Brendan Riordan, 2006. "Quantifying the landscape benefits arising from the Rural Environment Protection Scheme: results from a public survey," Working Papers 0608, Rural Economy and Development Programme,Teagasc.
  • Handle: RePEc:tea:wpaper:0608

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    References listed on IDEAS

    1. F Alpizar & F Carlsson & P Martinsson, 2003. "Using Choice Experiments for Non-Market Valuation," Economic Issues Journal Articles, Economic Issues, vol. 8(1), pages 83-110, March.
    2. Small, Kenneth A & Rosen, Harvey S, 1981. "Applied Welfare Economics with Discrete Choice Models," Econometrica, Econometric Society, vol. 49(1), pages 105-130, January.
    3. Daniel McFadden, 2001. "Economic Choices," American Economic Review, American Economic Association, vol. 91(3), pages 351-378, June.
    4. W. Michael Hanemann, 1984. "Welfare Evaluations in Contingent Valuation Experiments with Discrete Responses," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 66(3), pages 332-341.
    5. Kelvin J. Lancaster, 1966. "A New Approach to Consumer Theory," Journal of Political Economy, University of Chicago Press, vol. 74, pages 132-132.
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    Cited by:

    1. Pröbstl-Haider Ulrike & Haider Wolfgang, 2014. "The role of protected areas in destination choice in the European Alps," Zeitschrift für Wirtschaftsgeographie, De Gruyter, vol. 58(1), pages 144-163, October.

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