Loss leader or low margin leader? Advertising and the degree of product differentiation
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- Simbanegavi, Witness, 2008. "Loss leader or low margin leader? Advertising and the degree of product differentiation," MPRA Paper 9694, University Library of Munich, Germany.
References listed on IDEAS
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"The Effect of Price Advertising on Prices: Evidence in the Wake of 44 Liquormart,"
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More about this item
KeywordsInformative advertising; loss leader; low margin leader; product diÂ¤erentiation;
- L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets
- L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
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