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Innovación y creatividad como motores de desarrollo y RSC. El caso de las empresas de Guayaquil (Ecuador)
[Innovation and Creativity as Engines for Development and CSR. The case of firms in Guayaquil (Ecuador)]

Author

Listed:
  • Saiz Álvarez, José Manuel
  • Mendoza Macías, Marlene Mariluz

Abstract

Corporate strategies based on CSR is at an early stage in the Ecuadorian firms. After having analyzed 70 companies located in Guayaquil, the authors propose a new management model based on CSR to benefit both firms and the population. The authors find that 90% of the firms examined are more prone to apply CSR to help their firms, while 81.42% of policies based on CSR should support human resources, 80% should be related to restore the environment, and only 50% should improve the living conditions of the community.

Suggested Citation

  • Saiz Álvarez, José Manuel & Mendoza Macías, Marlene Mariluz, 2015. "Innovación y creatividad como motores de desarrollo y RSC. El caso de las empresas de Guayaquil (Ecuador) [Innovation and Creativity as Engines for Development and CSR. The case of firms in Guayaqu," MPRA Paper 86611, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:86611
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    References listed on IDEAS

    as
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    2. Claudio Dell'Era & Paolo Landoni & Roberto Verganti, 2015. "From Creative Individuals To Creative Capital: Value Creation And Appropriation Strategies Of Creative Knowledge-Intensive Business Services," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 19(02), pages 1-24.
    3. Ioanna Boulouta & Christos Pitelis, 2014. "Who Needs CSR? The Impact of Corporate Social Responsibility on National Competitiveness," Journal of Business Ethics, Springer, vol. 119(3), pages 349-364, February.
    4. Karlsson, Charlie & Johansson, Börje & Norman, Therese, 2011. "Innovation, Technology and Knowledge," Working Paper Series in Economics and Institutions of Innovation 247, Royal Institute of Technology, CESIS - Centre of Excellence for Science and Innovation Studies.
    5. Ferauge Perrine, 2013. "The Complementarity Of Corporate Social Responsibility And Innovation: Evidence From Belgian Firms," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 7(5), pages 99-113.
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    More about this item

    Keywords

    Corporate Social Responsibility; Sustainable Development; Strategic Innovation; Stakeholder; Creativity;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • Q10 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - General

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