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Innovación y creatividad como motores de desarrollo y RSC. El caso de las empresas de Guayaquil (Ecuador)
[Innovation and Creativity as Engines for Development and CSR. The case of firms in Guayaquil (Ecuador)]

Author

Listed:
  • Saiz Álvarez, José Manuel
  • Mendoza Macías, Marlene Mariluz

Abstract

Corporate strategies based on CSR is at an early stage in the Ecuadorian firms. After having analyzed 70 companies located in Guayaquil, the authors propose a new management model based on CSR to benefit both firms and the population. The authors find that 90% of the firms examined are more prone to apply CSR to help their firms, while 81.42% of policies based on CSR should support human resources, 80% should be related to restore the environment, and only 50% should improve the living conditions of the community.

Suggested Citation

  • Saiz Álvarez, José Manuel & Mendoza Macías, Marlene Mariluz, 2015. "Innovación y creatividad como motores de desarrollo y RSC. El caso de las empresas de Guayaquil (Ecuador) [Innovation and Creativity as Engines for Development and CSR. The case of firms in Guayaquil (Ecuador)]," MPRA Paper 86611, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:86611
    as

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    References listed on IDEAS

    as
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    Full references (including those not matched with items on IDEAS)

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    Keywords

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    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • Q10 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - General

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