Folosirea inovaţiilor tehnologice pentru creşterea accesibilității şi atractivităţii patrimoniului muzeal[The use of technological innovation for increasing the museum heritage accessibility and attractiveness]

Technological development and changes in consumer desires and preferences are external factors uncontrollable by a museum but which have a great influence on its public success. Depending on the attitude and measures taken by a museum, these factors may represent an opportunity or, conversely, a threat, and finally they can become either a strength or a weakness of the museum. Based on these considerations, the purpose of this article is to highlight some practical ways in which museums can use technological innovation in order to gain a competitive advantage. In the first part, the paper presents a series of modern technologies applied in museums that allow them to become more attractive and to better fulfill their functions of storage, conservation, research, and exploitation of the heritage. The second part presents a study conducted at County Museum of Art «Baia Mare Artistic Centre» regarding the measures taken for heritage digitization and, starting from this, for increasing the public access to the museum’s collections.