Green Digital Strategies: Sustainability in Global and Greek Cultural Marketing
Author
Abstract
Suggested Citation
Download full text from publisher
References listed on IDEAS
- Alexandra Rodrigues Gonçalves & Laura Lou Peres Dorsch & Mauro Figueiredo, 2022. "Digital Tourism: An Alternative View on Cultural Intangible Heritage and Sustainability in Tavira, Portugal," Sustainability, MDPI, vol. 14(5), pages 1-10, March.
- Alan Pomering & Lester W. Johnson, 2018. "Building Sustainability into Services Marketing: Expanding Decision-Making from a Mix to a Matrix," Sustainability, MDPI, vol. 10(9), pages 1-12, August.
- Lamberto Zollo & Riccardo Rialti & Anna Marrucci & Cristiano Ciappei, 2022. "How do museums foster loyalty in tech-savvy visitors? The role of social media and digital experience," Current Issues in Tourism, Taylor & Francis Journals, vol. 25(18), pages 2991-3008, September.
- Xiaoxu Liang & Yanjun Lu & John Martin, 2021. "A Review of the Role of Social Media for the Cultural Heritage Sustainability," Sustainability, MDPI, vol. 13(3), pages 1-17, January.
- Pilar Rivero & Iñaki Navarro-Neri & Silvia García-Ceballos & Borja Aso, 2020. "Spanish Archaeological Museums during COVID-19 (2020): An Edu-Communicative Analysis of Their Activity on Twitter through the Sustainable Development Goals," Sustainability, MDPI, vol. 12(19), pages 1-21, October.
- Sikandar Ali Qalati & Belem Barbosa & Pankaj Deshwal, 2024. "Consumer Behavior and Sustainable Marketing Development in Online and Offline Settings," Sustainability, MDPI, vol. 16(7), pages 1-9, March.
- Izabela Luiza Pop & Anca Borza, 2016. "Factors Influencing Museum Sustainability and Indicators for Museum Sustainability Measurement," Sustainability, MDPI, vol. 8(1), pages 1-22, January.
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Mara Cerquetti & Domenico Sardanelli & Concetta Ferrara, 2024. "Measuring museum sustainability within the framework of institutional theory: A dictionary‐based content analysis of French and British National Museums' annual reports," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(3), pages 2260-2276, May.
- Yuxiang Chris Zhao & Jingwen Lian & Yan Zhang & Shijie Song & Xinlin Yao, 2024. "Value co‐creation in cultural heritage information practices: Literature review and future agenda: An Annual Review of Information Science and Technology (ARIST) paper," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 75(3), pages 298-323, March.
- Jiahui Guo & Younghwan Pan, 2023. "What Factors Impact Visitors’ Intentions to Use Location-Based AR Games? An Empirical Study from Chinese Cultural Heritage Sites," Sustainability, MDPI, vol. 15(19), pages 1-18, September.
- Siqi Emily Lu & Brent Moyle & Sacha Reid & Elaine Yang & Biqiang Liu, 2023. "Technology and museum visitor experiences: a four stage model of evolution," Information Technology & Tourism, Springer, vol. 25(2), pages 151-174, June.
- Mohsen Aboulnaga & Paola Puma & Dalia Eletrby & Mai Bayomi & Mohamed Farid, 2022. "Sustainability Assessment of the National Museum of Egyptian Civilization (NMEC): Environmental, Social, Economic, and Cultural Analysis," Sustainability, MDPI, vol. 14(20), pages 1-52, October.
- Pei-Hsuan Tsai & Chin-Tsai Lin, 2018. "How Should National Museums Create Competitive Advantage Following Changes in the Global Economic Environment?," Sustainability, MDPI, vol. 10(10), pages 1-20, October.
- Soad Abokhamis Mousavi & Ercan Hoşkara & Kyle M. Woosnam, 2017. "Developing a Model for Sustainable Hotels in Northern Cyprus," Sustainability, MDPI, vol. 9(11), pages 1-23, November.
- Magdalena Roszczyńska-Kurasińska & Anna Domaradzka & Bartosz Ślosarski & Agata Żbikowska, 2021. "Facebook Data as Part of Cultural Heritage Investments Toolbox: Pilot Analysis of Users Interests and Preferences Concerning Adaptive Reuse," Sustainability, MDPI, vol. 13(4), pages 1-15, February.
- Tomasz Witold Trojanowski & Pawel Tadeusz Kazibudzki, 2021. "Prospects and Constraints of Sustainable Marketing Mix Development for Poland’s High-Energy Consumer Goods," Energies, MDPI, vol. 14(24), pages 1-25, December.
- Pop, Izabela Luiza & Alexa, Tiberiu, 2016.
"Folosirea inovaţiilor tehnologice pentru creşterea accesibilității şi atractivităţii patrimoniului muzeal [The use of technological innovation for increasing the museum heritage accessibility and a,"
MPRA Paper
78611, University Library of Munich, Germany.
- Pop, Izabela Luiza & Alexa, Tiberiu, 2016. "Folosirea inovaţiilor tehnologice pentru creşterea accesibilității şi atractivităţii patrimoniului muzeal," MPRA Paper 82879, University Library of Munich, Germany.
- Rui Zhang & Chang Zhang, 2022. "Classification and Application of Digital Technologies in Landscape Heritage Protection," Land, MDPI, vol. 11(10), pages 1-18, September.
- Pop, Izabela Luiza & Borza, Anca, 2016. "Quality in museums as a way to increase sustainability," MPRA Paper 76898, University Library of Munich, Germany.
- Gabriela Koľveková & Erika Liptáková & Ľubomír Štrba & Branislav Kršák & Csaba Sidor & Michal Cehlár & Samer Khouri & Marcel Behún, 2019. "Regional Tourism Clustering Based on the Three Ps of the Sustainability Services Marketing Matrix: An Example of Central and Eastern European Countries," Sustainability, MDPI, vol. 11(2), pages 1-18, January.
- Alfred Krogmann & Peter Ivanič & Hilda Kramáreková & Lucia Petrikovičová & František Petrovič & Henrich Grežo, 2021. "Cultural Tourism in Nitra, Slovakia: Overview of Current and Future Trends," Sustainability, MDPI, vol. 13(9), pages 1-22, May.
- Pawel Tadeusz Kazibudzki & Tomasz Witold Trojanowski, 2020. "Examination of marketing mix performance in relation to sustainable development of the Poland’s confectionery industry," PLOS ONE, Public Library of Science, vol. 15(10), pages 1-25, October.
- Youssef El Archi & Brahim Benbba & Kai Zhu & Zineb El Andaloussi & László Pataki & Lóránt Dénes Dávid, 2023. "Mapping the Nexus between Sustainability and Digitalization in Tourist Destinations: A Bibliometric Analysis," Sustainability, MDPI, vol. 15(12), pages 1-16, June.
- Dan Dumitriu & Gheorghe Militaru & Dana Corina Deselnicu & Andrei Niculescu & Mirona Ana-Maria Popescu, 2019. "A Perspective Over Modern SMEs: Managing Brand Equity, Growth and Sustainability Through Digital Marketing Tools and Techniques," Sustainability, MDPI, vol. 11(7), pages 1-24, April.
- María Antonia Diaz Mendoza & Emiro De La Hoz Franco & Jorge Eliecer Gómez Gómez, 2023. "Technologies for the Preservation of Cultural Heritage—A Systematic Review of the Literature," Sustainability, MDPI, vol. 15(2), pages 1-28, January.
- Bianca Avram-Pop & Simona Sabou & Stelian Brad, 2017. "The Influence Of Demographic Aspects Upon Business Ethics In Romanian Individuals," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 23-31, December.
- Izabela Luiza Pop & Anca Borza & Anuța Buiga & Diana Ighian & Rita Toader, 2019. "Achieving Cultural Sustainability in Museums: A Step Toward Sustainable Development," Sustainability, MDPI, vol. 11(4), pages 1-22, February.
More about this item
Keywords
sustainability; museums/cultural organizations; digital marketing; social media;All these keywords.
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:17:y:2025:i:5:p:1972-:d:1599443. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.