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Digital Culture and Tourism: Perception of Landscape Culture and Distribution of Homestay

Author

Listed:
  • Yuegang Chen

    (SILC Business School, Shanghai University, Shanghai, China)

  • Yuting Pan

    (SILC Business School, Shanghai University, Shanghai, China)

  • Yuxin Chen

    (SILC Business School, Shanghai University, Shanghai, China)

  • Yan Wu

    (International Economics and Trade School, Shanghai Lixin University of Accounting and Finance, Shanghai, China)

Abstract

This research explores how landscape cultural perception impacts the spatial distribution of homestay businesses, and highlights the increasing role of digital technology in enhancing cultural tourism experiences and optimizing homestay industry operations. Using grounded theory, the research gets a relationship matrix to explore the theoretical logic between landscape resources and cultural perceptions, and then based on the S-O-R model, a theoretical framework is constructed to explain the impact of landscape culture perception on the distribution of homestays. The research also applies an empirical approach to analyse how cultural perceptions of landscape play in shaping the homestay distribution in Yangtze River Delta China. Additionally, digital platforms are found to enhance tourists cultural perceptions and streamline their booking experiences, while providing homestay operators with effective tools for personalised marketing and operational efficiency.

Suggested Citation

  • Yuegang Chen & Yuting Pan & Yuxin Chen & Yan Wu, 2025. "Digital Culture and Tourism: Perception of Landscape Culture and Distribution of Homestay," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 27(70), pages 1172-1172, August.
    • Handle: RePEc:aes:amfeco:v:27:y:2025:i:70:p:1172
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    Keywords

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    JEL classification:

    • R12 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - Size and Spatial Distributions of Regional Economic Activity; Interregional Trade (economic geography)
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development
    • C21 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Cross-Sectional Models; Spatial Models; Treatment Effect Models

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