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Open innovation for sustainability: Lessons from the GreenXchange experience

Listed author(s):
  • Ghafele, Roya
  • D. O’Brien, Robert

Despite its rising popularity, open innovation has received relatively limited attention in the discussion of how to implement ‘green’ innovation, a fact which is of particular relevance within the context of the Rio+20 summit 2012. The GreenXchange (GX), which was launched in 2010 by Nike along with nine other organizations, is an important exception to this trend. The GX is a web-based marketplace for intellectual property (IP), which appears not to have lived up entirely to the original expectations set out at its creation. Other than Nike, only one other company – Best Buy – has agreed to place its IP assets on the GX and the vast majority of the posted IP cannot be used in the creation of commercial products. This paper explores in what ways the GX exemplifies both the usefulness and limitations of open innovation for sustainability and discusses the lessons that can be drawn from the GX experience in terms of the broader thinking on innovation, intellectual property and sustainability. It concludes by proposing ways that can help such initiatives be made to function better.

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Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 40440.

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Date of creation: Jun 2012
Publication status: Published in International Centre on Trade and Sustainable Development Policy Brief 13 (2012): pp. 1-10
Handle: RePEc:pra:mprapa:40440
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  1. David J. TEECE, 2008. "Profiting from technological innovation: Implications for integration, collaboration, licensing and public policy," World Scientific Book Chapters,in: The Transfer And Licensing Of Know-How And Intellectual Property Understanding the Multinational Enterprise in the Modern World, chapter 5, pages 67-87 World Scientific Publishing Co. Pte. Ltd..
  2. Meniere, Yann & Parlane, Sarah, 2010. "Decentralized licensing of complementary patents: Comparing the royalty, fixed-fee and two-part tariff regimes," Information Economics and Policy, Elsevier, vol. 22(2), pages 178-191, May.
  3. Arora, Ashish & Fosfuri, Andrea & Gambardella, Alfonso, 2001. "Markets for Technology and Their Implications for Corporate Strategy," Industrial and Corporate Change, Oxford University Press, vol. 10(2), pages 419-451, June.
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