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Flower farming and flower marketing in West Bengal : a study of efficiency and sustainability

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Listed:
  • Sarker, Debnarayan
  • Chakravorty, Sanjukta

Abstract

For diversification in agriculture, one of the areas that have emerged as a fast growing sector recently in West Bengal is floriculture. In an attempt to examine empirically the relative efficiency between commercial traditional floriculture and its competing main field crops – Paddy, Jute, Potato, Wheat, Groundnut, Mustard, this paper observes that the economic efficiency related to both individual flower crop farming and mixed crop farming of all categories maintaince high economic efficiency for farms provided that selections of crops are made properly. This study does not imply an orderly marketing system for some categories of major commercial flower crops - rose, tuberose and bel - produced in alluvial zone in West Bengal, because the farmer - producers’ interest for fair price of these flowers is not supported to their growers during lean season. While examining the efficiency of flower marketing system, this paper does not support that the flower market in alluvial zone of West Bengal is efficient in nature, but, in general, marketing efficiency decreases with the increase in number of market intermediaries in a marketing channel

Suggested Citation

  • Sarker, Debnarayan & Chakravorty, Sanjukta, 2005. "Flower farming and flower marketing in West Bengal : a study of efficiency and sustainability," MPRA Paper 33776, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:33776
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    References listed on IDEAS

    as
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    4. Aigner, Dennis & Lovell, C. A. Knox & Schmidt, Peter, 1977. "Formulation and estimation of stochastic frontier production function models," Journal of Econometrics, Elsevier, vol. 6(1), pages 21-37, July.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Productivity; Profitability; Output-input ratio; Technical Efficiency; Marketing Margin; Marketing Channel; Modified Marketing Efficiency;
    All these keywords.

    JEL classification:

    • A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values
    • D40 - Microeconomics - - Market Structure, Pricing, and Design - - - General
    • B54 - Schools of Economic Thought and Methodology - - Current Heterodox Approaches - - - Feminist Economics

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