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Le relazioni di guanxi per l’accesso ai business network cinesi
[Guanxi relationships for access to Chinese business network]

  • Musso, Fabio

To operate in China requires a thorough knowledge of the cultural-political conditions that characterize it and which may result in trade barriers with the western countries. Culture is critical to the development of business relations in China, and the behavior of firms can not be properly oriented without taking into account the specific characteristics of the Chinese culture. Only after a thorough understanding of the mentality and social rules in force, western operators may enter into satisfactory transactions, overcoming the difficulties at the commercial and legal level.

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File URL: http://mpra.ub.uni-muenchen.de/31642/1/MPRA_paper_31642.pdf
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Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 31642.

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Date of creation: 2005
Date of revision:
Handle: RePEc:pra:mprapa:31642
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  1. Gronroos, Christian, 1990. "Relationship approach to marketing in service contexts: The marketing and organizational behavior interface," Journal of Business Research, Elsevier, vol. 20(1), pages 3-11, January.
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