Guest Relationship Management Principles as a Reference Point for building a Brand: The Case a Hospitality Group's Brand-building Process
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Keywordsbrand building process; customer relationship management; organizational change; stakeholders; perspectives;
- M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
- M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
- L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
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