How Do Companies Treat Their Knowledge For managing the Company's Brand?
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References listed on IDEAS
- Gibbert, Michael & Leibold, Marius & Probst, Gilbert, 2002. "Five Styles of Customer Knowledge Management, and How Smart Companies Use Them To Create Value," European Management Journal, Elsevier, vol. 20(5), pages 459-469, October.
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KeywordsKnowledge; brand; brand value; competitiveness;
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