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The Paternity of the Price-Quality "Value Map"


  • Connelly, Luke B.


In the literature on firm strategy and product differentiation, consumer price-quality trade-offs are sometimes represented using consumer “value maps”. These involve the geometric representation of indifferent price and quality combinations as points along curves that are concave to the “quality” axis. In this paper, it is shown that the value map for price-quality tradeoffs may be derived from a Hicksian compensated demand curve for product quality. The paper provides the theoretical link between analytical methods employed in the existing literature on firm strategy and competitive advantage with the broader body of economic analysis.

Suggested Citation

  • Connelly, Luke B., 2003. "The Paternity of the Price-Quality "Value Map"," MPRA Paper 14740, University Library of Munich, Germany.
  • Handle: RePEc:pra:mprapa:14740

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    References listed on IDEAS

    1. Kelvin J. Lancaster, 1966. "A New Approach to Consumer Theory," Journal of Political Economy, University of Chicago Press, vol. 74, pages 132-132.
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    More about this item


    Value map; competitive advantage; quality; price; strategy;

    JEL classification:

    • D46 - Microeconomics - - Market Structure, Pricing, and Design - - - Value Theory
    • L20 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - General
    • D01 - Microeconomics - - General - - - Microeconomic Behavior: Underlying Principles
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics


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