IDEAS home Printed from https://ideas.repec.org/p/pra/mprapa/119507.html
   My bibliography  Save this paper

Product Relocation and Resistance to Change

Author

Listed:
  • Selim, Tarek

Abstract

This paper considers a duopoly market characterization where demand is horizontally differentiated by taste while firms vertically differentiate their products based on quality location. However, firms are able to relocate their product offerings based on changing consumer taste. In general, it is found that a “resistance to change” exists such that firms dislike quality relocation and prefer stable preferences in quality. Yet, a relative change in horizontal preferences may result in wider quality spreads in the market through vertical quality relocations, even though the resistance to change argument may still hold good.

Suggested Citation

  • Selim, Tarek, 2006. "Product Relocation and Resistance to Change," MPRA Paper 119507, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:119507
    as

    Download full text from publisher

    File URL: https://mpra.ub.uni-muenchen.de/119507/1/MPRA_paper_119507.pdf
    File Function: original version
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Avner Shaked & John Sutton, 1982. "Relaxing Price Competition Through Product Differentiation," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 49(1), pages 3-13.
    2. Cremer, Helmuth & Thisse, Jacques-Francois, 1991. "Location Models of Horizontal Differentiation: A Special Case of Vertical Differentiation Models," Journal of Industrial Economics, Wiley Blackwell, vol. 39(4), pages 383-390, June.
    3. Nirvikar Singh & Xavier Vives, 1984. "Price and Quantity Competition in a Differentiated Duopoly," RAND Journal of Economics, The RAND Corporation, vol. 15(4), pages 546-554, Winter.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Selim, Tarek, 2006. "Spatial Competition in a Differentiated Market with Asymmetric Costs," MPRA Paper 119499, University Library of Munich, Germany.
    2. Tarek Selim, 2004. "Endogenous quality choice: price and quantity competition," Economics Bulletin, AccessEcon, vol. 28(3), pages 1.
    3. Ya‐chin Wang & Leonard F.s. Wang, 2009. "Equivalence Of Competition Mode In A Vertically Differentiated Duopoly With Delegation," South African Journal of Economics, Economic Society of South Africa, vol. 77(4), pages 577-590, December.
    4. Lutz, Stefan H., 2002. "The Effects of Quotas on Vertical Intra-Industry Trade," ZEW Discussion Papers 02-61, ZEW - Leibniz Centre for European Economic Research.
    5. Colombo, Stefano & Lambertini, Luca, 2023. "R&D investments with spillovers and endogenous horizontal differentiation," Regional Science and Urban Economics, Elsevier, vol. 98(C).
    6. Laine, Liisa T. & Ma, Ching-to Albert, 2017. "Quality and competition between public and private firms," Journal of Economic Behavior & Organization, Elsevier, vol. 140(C), pages 336-353.
    7. Swapnendu Bandyopadhyay & Rajat Acharyya, 2004. "Process and Product Innovation: Complementarity in a Vertically Differentiated Monopoly with Discrete Consumer Types," The Japanese Economic Review, Japanese Economic Association, vol. 55(2), pages 175-200, June.
    8. Luca Lambertini & Raimondello Orsini, 2005. "The Existence Of Equilibrium In A Differentiated Duopoly With Network Externalities," The Japanese Economic Review, Japanese Economic Association, vol. 56(1), pages 55-66, March.
    9. Mario Pezzino, 2010. "Minimum Quality Standards with More Than Two Firms Under Cournot Competition," The IUP Journal of Managerial Economics, IUP Publications, vol. 0(3), pages 26-45, August.
    10. Emanuele Bacchiega & Luca Lambertini & Andrea Mantovaini, 2011. "Process And Product Innovation In A Vertically Differentiated Industry," International Game Theory Review (IGTR), World Scientific Publishing Co. Pte. Ltd., vol. 13(02), pages 209-221.
    11. Joaquín Andaluz & Gloria Jarne, 2016. "Stability of vertically differentiated Cournot and Bertrand-type models when firms are boundedly rational," Annals of Operations Research, Springer, vol. 238(1), pages 1-25, March.
    12. Bilanakosa, Christos & Heywood, John S. & Sessions, John & Theodoropoulos, Nikolaos, 2017. "Worker Training and Quality Competition," GLO Discussion Paper Series 137, Global Labor Organization (GLO).
    13. Lee, Seul Ki, 2015. "Quality differentiation and conditional spatial price competition among hotels," Tourism Management, Elsevier, vol. 46(C), pages 114-122.
    14. James A. Brander & Barbara J. Spencer, 2022. "Differentiated Entry or “Me-Too” Entry in Bertrand and Cournot Oligopoly," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 60(1), pages 1-27, February.
    15. Ashiya, M., 1999. "Brand Proliferation is Useless to Deter Entry," ISER Discussion Paper 0476, Institute of Social and Economic Research, Osaka University.
    16. Schmidt, Robert C., 2009. "Welfare in differentiated oligopolies with more than two firms," International Journal of Industrial Organization, Elsevier, vol. 27(4), pages 501-507, July.
    17. Corrado Benassi & Alessandra Chirco & Caterina Colombo, 2019. "Vertical differentiation beyond the uniform distribution," Journal of Economics, Springer, vol. 126(3), pages 221-248, April.
    18. Maria Rosa Battaggion & Piero Tedeschi, 2021. "How do demand and costs affect the nature of innovation?," Journal of Economics, Springer, vol. 133(3), pages 199-238, August.
    19. Max Riegel, 2024. "Vertical Differentiation Through Product Design," CRC TR 224 Discussion Paper Series crctr224_2024_556, University of Bonn and University of Mannheim, Germany.
    20. repec:ebl:ecbull:v:4:y:2003:i:20:p:1-9 is not listed on IDEAS
    21. Neelanjan Sen & Uday Bhanu Sinha, 2023. "When to merge with a lower quality producer?," Journal of Economics, Springer, vol. 138(2), pages 165-188, March.

    More about this item

    Keywords

    brand relocation; quality choice; brand space positioning; product differentiation; market asymmetry; quality characteristics; consumer demand; supply repositioning;
    All these keywords.

    JEL classification:

    • C72 - Mathematical and Quantitative Methods - - Game Theory and Bargaining Theory - - - Noncooperative Games
    • D21 - Microeconomics - - Production and Organizations - - - Firm Behavior: Theory
    • D47 - Microeconomics - - Market Structure, Pricing, and Design - - - Market Design
    • D49 - Microeconomics - - Market Structure, Pricing, and Design - - - Other
    • L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pra:mprapa:119507. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Joachim Winter (email available below). General contact details of provider: https://edirc.repec.org/data/vfmunde.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.