IDEAS home Printed from https://ideas.repec.org/p/pra/mprapa/114735.html

بررسی عوامل مؤثر بر درجه موفقیت توسعه محصول جدید مشارکتی
[Investigating the factors affecting the degree of success of new collaborative product development]

Author

Listed:
  • Ranjbarfard, Mina
  • Alipourian, Farzaneh

Abstract

The changing nature of competitive rules in the business world, the process of introducing a new product to the market has become particularly significant, that's why every company needs a new product development plan. Despite much attention paid to new product development, the failure rate for new product development projects is still high, therefore, the customer participation approach in new product development focuses on how to make the new product development process more effective and efficient. The purpose of this study is to identify the factors affecting customer participation in new product development activities. According to the research background and researcher studies, the conceptual model of the research has been developed.

Suggested Citation

  • Ranjbarfard, Mina & Alipourian, Farzaneh, 2016. "بررسی عوامل مؤثر بر درجه موفقیت توسعه محصول جدید مشارکتی [Investigating the factors affecting the degree of success of new collaborative product development]," MPRA Paper 114735, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:114735
    as

    Download full text from publisher

    File URL: https://mpra.ub.uni-muenchen.de/114735/1/MPRA_paper_114735.pdf
    File Function: original version
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Thomas Johnsen, 2009. "Supplier involvement in new product development and innovation: Taking stock and looking to the future," Post-Print hal-00771091, HAL.
    2. Andreu, Luisa & Sánchez, Isabel & Mele, Cristina, 2010. "Value co-creation among retailers and consumers: New insights into the furniture market," Journal of Retailing and Consumer Services, Elsevier, vol. 17(4), pages 241-250.
    3. Bove, Liliana L. & Pervan, Simon J. & Beatty, Sharon E. & Shiu, Edward, 2009. "Service worker role in encouraging customer organizational citizenship behaviors," Journal of Business Research, Elsevier, vol. 62(7), pages 698-705, July.
    4. Zhang, Xiang & Chen, Rongqiu, 2008. "Examining the mechanism of the value co-creation with customers," International Journal of Production Economics, Elsevier, vol. 116(2), pages 242-250, December.
    5. James P Johnson & Tomasz Lenartowicz & Salvador Apud, 2006. "Cross-cultural competence in international business: toward a definition and a model," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 37(4), pages 525-543, July.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Georgia Katsifaraki, 2018. "Value creation in the market ecosystem: A Service-Dominant logic perspective," University of Cyprus Working Papers in Economics 14-2018, University of Cyprus Department of Economics.
    2. Maria Angeles GARCIA HARO & Maria Pilar MARTINEZ RUIZ & Ricardo MARTINEZ CANAS, 2014. "The Effects of the Value Co-Creation Process on the Consumer and the Company," Expert Journal of Marketing, Sprint Investify, vol. 2(2), pages 68-81.
    3. Fatemeh Hamidi & Naser Shams Gharneh & Datis Khajeheian, 2019. "A Conceptual Framework for Value Co-Creation in Service Enterprises (Case of Tourism Agencies)," Sustainability, MDPI, vol. 12(1), pages 1-21, December.
    4. Assiouras, Ioannis & Skourtis, George & Giannopoulos, Antonios & Buhalis, Dimitrios & Koniordos, Michalis, 2019. "Value co-creation and customer citizenship behavior," Annals of Tourism Research, Elsevier, vol. 78(C), pages 1-1.
    5. Yi-Ching Hsieh & Hung-Chang Chiu & Yun-Chia Tang & Wei-Yun Lin, 2018. "Does Raising Value Co-creation Increase All Customers’ Happiness?," Journal of Business Ethics, Springer, vol. 152(4), pages 1053-1067, November.
    6. Vegas-Macias, Jordi, 2025. "Social contact and value co-creation practices. Tourist–resident encounters and urban cycling in Copenhagen," Annals of Tourism Research, Elsevier, vol. 110(C).
    7. Balaji, M.S. & Roy, Sanjit Kumar & Sadeque, Saalem, 2016. "Antecedents and consequences of university brand identification," Journal of Business Research, Elsevier, vol. 69(8), pages 3023-3032.
    8. Cristina López-Duarte & Jane F. Maley & Marta M. Vidal-Suárez, 2021. "Main challenges to international student mobility in the European arena," Scientometrics, Springer;Akadémiai Kiadó, vol. 126(11), pages 8957-8980, November.
    9. Parry, Glenn & Bustinza, Oscar F. & Vendrell-Herrero, Ferran, 2012. "Servitisation and value co-production in the UK music industry: An empirical study of Consumer Attitudes," International Journal of Production Economics, Elsevier, vol. 135(1), pages 320-332.
    10. Elenkov, Detelin S. & Manev, Ivan M., 2009. "Senior expatriate leadership's effects on innovation and the role of cultural intelligence," Journal of World Business, Elsevier, vol. 44(4), pages 357-369, October.
    11. Hangeun Lee & Seong Ho Lee, 2019. "The Impact of Corporate Social Responsibility on Long-Term Relationships in the Business-to-Business Market," Sustainability, MDPI, vol. 11(19), pages 1-12, September.
    12. Natalie S. Mikhaylov, 2014. "International Business Students’ Cross-Cultural Competence Development," SAGE Open, , vol. 4(4), pages 21582440145, December.
    13. José-Ramón Segarra-Moliner & Miguel-Ángel Moliner-Tena, 2024. "Engaging in customer citizenship behaviours to predict customer lifetime value," Journal of Marketing Analytics, Palgrave Macmillan, vol. 12(2), pages 307-320, June.
    14. Rabetino, Rodrigo & Kohtamäki, Marko & Gebauer, Heiko, 2017. "Strategy map of servitization," International Journal of Production Economics, Elsevier, vol. 192(C), pages 144-156.
    15. Chakraborty, Suparna & Wang, Miao Grace & Wong, M. C. Sunny, 2025. "From globalization to glocalization: Cultural interdependence as a source of FDI motivation," Research in Economics, Elsevier, vol. 79(1).
    16. Yong-Ki Lee & Byung-Ho Choi & Dong Jin Kim & Sunghyup Sean Hyun, 2014. "Relational benefits, their consequences, and customer membership types," The Service Industries Journal, Taylor & Francis Journals, vol. 34(3), pages 230-250, February.
    17. Meng-Shan Tsai & Meng-Shan Tsai, 2017. "The In uence of Loyalty, Participation and Obedience on OrganizationalCitizenship Behavior," International Journal of Business and Economic Affairs (IJBEA), Sana N. Maswadeh, vol. 2(1), pages 67-76.
    18. Mayuko Onuki, 2018. "Measuring the Competencies of International Volunteers: Key Competencies of the Japan Overseas Cooperation Volunteers and their Perceived Achievements and Outcomes," Working Papers 164, JICA Research Institute.
    19. Umut Ünal & Rıfgı Buğra Bağcı & Mertcan Taşçıoğlu, 2024. "The perfect combination to win the competition: Bringing sustainability and customer experience together," Business Strategy and the Environment, Wiley Blackwell, vol. 33(5), pages 4806-4824, July.
    20. Kozhakhmet, Sanat & Nurgabdeshov, Assylbek, 2022. "Knowledge acquisition of Chinese expatriates: managing Chinese MNEs in Kazakhstan," Journal of International Management, Elsevier, vol. 28(2).

    More about this item

    Keywords

    ;
    ;
    ;

    JEL classification:

    • N7 - Economic History - - Economic History: Transport, International and Domestic Trade, Energy, and Other Services
    • O3 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pra:mprapa:114735. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Joachim Winter (email available below). General contact details of provider: https://edirc.repec.org/data/vfmunde.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.