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Value co-creation among retailers and consumers: New insights into the furniture market

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  • Andreu, Luisa
  • Sánchez, Isabel
  • Mele, Cristina

Abstract

This paper aims to examine the applicability of a value co-creation framework that integrates the process view (customer, supplier and encounter value-creating processes), the actors’ view (the value facilitator and the value co-creator) and the role of customer knowledge in furniture retail stores using service-dominant (S-D) logic.

Suggested Citation

  • Andreu, Luisa & Sánchez, Isabel & Mele, Cristina, 2010. "Value co-creation among retailers and consumers: New insights into the furniture market," Journal of Retailing and Consumer Services, Elsevier, vol. 17(4), pages 241-250.
    • Handle: RePEc:eee:joreco:v:17:y:2010:i:4:p:241-250
    DOI: 10.1016/j.jretconser.2010.02.001
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    References listed on IDEAS

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    1. Cowles, Deborah L. & Kiecker, Pamela & Little, Michael W., 2002. "Using key informant insights as a foundation for e-retailing theory development," Journal of Business Research, Elsevier, vol. 55(8), pages 629-636, August.
    2. Vargo, Stephen L. & Maglio, Paul P. & Akaka, Melissa Archpru, 2008. "On value and value co-creation: A service systems and service logic perspective," European Management Journal, Elsevier, vol. 26(3), pages 145-152, June.
    3. Ordanini, Andrea & Pasini, Paolo, 2008. "Service co-production and value co-creation: The case for a service-oriented architecture (SOA)," European Management Journal, Elsevier, vol. 26(5), pages 289-297, October.
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