IDEAS home Printed from https://ideas.repec.org/p/pra/mprapa/108715.html

Fast-Fashion Labels Industry: Strategy Evaluation of H&M

Author

Listed:
  • Ullah, Nazim

Abstract

The importance of a corporate strategy hinges on its being an effective means to allocate a company's resources, establish business expectations and improve a company's competitive position, as well as increase shareholder value to something beyond the sum of its physical assets. The purpose of the study is to analysis industry external and internal environments, its capabilities, and capacities of H&M and to identify and investigate the acknowledged and undeclared strategies that are being applied by the H&M. To analyze the objectives of the study, several tools are applied namely SWOT, Porter’s 5 force model, PESTEL. The study find that H&M should follow CAGE approach, re-design R&D to measure the behavior of the consumers and their competitors, maintain a flexible strategic management approach so that any time they can change, strengthen their supply chain management and H&M should take more efforts on the fashion design and product more fashionable clothes with the cheaper price to attract own specialized customers.

Suggested Citation

  • Ullah, Nazim, 2021. "Fast-Fashion Labels Industry: Strategy Evaluation of H&M," MPRA Paper 108715, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:108715
    as

    Download full text from publisher

    File URL: https://mpra.ub.uni-muenchen.de/108715/1/MPRA_paper_108715.pdf
    File Function: original version
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Claire Baldin & O.A. Eruola, 2011. "Strategic Management Theory: Concepts, Analysis and Critiques in Relation to Corporate Competitive Advantage from the Resource-based Philosophy," Economic Analysis, Institute of Economic Sciences, vol. 44(1-2), pages 59-77.
    2. Rodolphe Durand & Robert M. Grant & Tammy L. Madsen & Lenos Trigeorgis & Jeffrey J. Reuer, 2017. "Real options theory in strategic management," Strategic Management Journal, Wiley Blackwell, vol. 38(1), pages 42-63, January.
    3. Sotirios Varelas & Nikolaos Apostolopoulos, 2020. "The Implementation of Strategic Management in Greek Hospitality Businesses in Times of Crisis," Sustainability, MDPI, vol. 12(17), pages 1-14, September.
    4. Dennis L Buchanan & Mark H. A. Davis, 2018. "Strategic Management," World Scientific Book Chapters, in: Metals and Energy Finance Application of Quantitative Finance Techniques to the Evaluation of Minerals, Coal and Petroleum Projects, chapter 3, pages 39-65, World Scientific Publishing Co. Pte. Ltd..
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Andrejs Čirjevskis, 2022. "Measuring Collaborative Synergies with Advanced Real Options: MNEs’ Sequential Acquisitions of International Ventures," JRFM, MDPI, vol. 16(1), pages 1-18, December.
    2. Gnekpe, Christian & Jimenez, Alfredo, 2023. "Smoke signal: When firms' patent strategy and local patent protection system affect equity stakes in cross-border acquisitions," Journal of International Management, Elsevier, vol. 29(6).
    3. Dongwei Su & Yun Zhan, 2024. "Host‐country terrorism and outward foreign direct investment location choice of Chinese multinational firms: The moderating roles of state ownership and immigrant influence," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 45(4), pages 2627-2645, June.
    4. Joon Mahn Lee & Jung Chul Park & Guoli Chen, 2023. "A cognitive perspective on real options investment: CEO overconfidence," Strategic Management Journal, Wiley Blackwell, vol. 44(4), pages 1084-1110, April.
    5. Oliveira, A. & Couto, G. & Pimentel, P., 2021. "Uncertainty and flexibility in infrastructure investments: Application of real options analysis to the Ponta Delgada airport expansion," Research in Transportation Economics, Elsevier, vol. 90(C).
    6. Bagh, Tanveer & Hunjra, Ahmed Imran & Corbet, Shaen, 2025. "The impact of corporate governance on firm value: Understanding the role of strategic change," International Review of Economics & Finance, Elsevier, vol. 103(C).
    7. Stienstra, Miranda, 2020. "The determinants and performance implications of alliance partner acquisition," Other publications TiSEM 7fdee0c2-d4d2-4f5b-95e3-2, Tilburg University, School of Economics and Management.
    8. Sharon Belenzon & Victor Manuel Bennett & Andrea Patacconi, 2019. "Flexible Production and Entry: Institutional, Technological, and Organizational Determinants," Strategy Science, INFORMS, vol. 4(3), pages 193-216, September.
    9. Piao, Xuelian & Park, Junmin & Chung, Chris Changwha, 2025. "Real options strategy and firm heterogeneity: Foreign multinational enterprises’ equity acquisition in Chinese international joint ventures," International Business Review, Elsevier, vol. 34(2).
    10. Zihang Peng & Pengguo Wang & Demetris Christodoulou, 2024. "Bridging the gap between stock price and bottom-line accounting numbers," Review of Accounting Studies, Springer, vol. 29(1), pages 701-735, March.
    11. Salvador Cruz Rambaud & Joaquín López Pascual & Juan Carlos Meléndez Rodríguez, 2021. "Sustainability in the Aerospace Sector, a Transition to Clean Energy: The E 2 -EVM Valuation Model," Sustainability, MDPI, vol. 13(12), pages 1-17, June.
    12. Rodion Skovoroda & Shaun Goldfinch & Karl DeRouen & Trevor Buck, 2019. "The Attraction of FDI to Conflicted States: The Counter-Intuitive Case of US Oil and Gas," Management International Review, Springer, vol. 59(2), pages 229-251, April.
    13. Meng, Tao & Li, Qi & He, Chang & Dong, Zheng, 2025. "Research on the configuration path of manufacturing enterprises' digital servitization transformation," International Review of Economics & Finance, Elsevier, vol. 98(C).
    14. Arbrie Jashari & Victor Tiberius & Marina Dabić, 2022. "Tracing the progress of scenario research in business and management," Futures & Foresight Science, John Wiley & Sons, vol. 4(2), June.
    15. Shao, Liang & Xie, Zaiyang & Qiu, Yixin & Wang, Liang, 2025. "US-China decoupling and the Chinese firms’ real option to defer overall but R&D investment," Journal of World Business, Elsevier, vol. 60(4).
    16. Carmen Schiel & Simon Glöser-Chahoud & Frank Schultmann, 2019. "A real option application for emission control measures," Journal of Business Economics, Springer, vol. 89(3), pages 291-325, April.
    17. Fengxiu Zhou & Chien-Chiang Lee, 2023. "Political uncertainty and innovation of export enterprises: international evidence for developing countries," Economic Change and Restructuring, Springer, vol. 56(6), pages 4371-4400, December.
    18. Marion Neukam & Emmanuel Muller & Thierry Burger-Helmchen, 2025. "Mapping Theoretical Perspectives for Requisite Resilience," Post-Print hal-05296104, HAL.
    19. Choi, Jongmoo Jay & Ju, Ming & Trigeorgis, Lenos & Zhang, Xiaotian Tina, 2021. "Outsourcing flexibility under financial constraints," Journal of Corporate Finance, Elsevier, vol. 67(C).
    20. Yuanyuan Qu & Aza Azlina Md Kassim, 2023. "The Impact of Economic Policy Uncertainty on Investment in Real Estate Corporations Based on Sustainable Development: The Mediating Role of House Prices," Sustainability, MDPI, vol. 15(21), pages 1-17, October.

    More about this item

    Keywords

    ;
    ;
    ;
    ;

    JEL classification:

    • L20 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pra:mprapa:108715. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Joachim Winter (email available below). General contact details of provider: https://edirc.repec.org/data/vfmunde.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.