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Artificial Intelligence and tourism: G7/OECD policy paper

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  • OECD

Abstract

The G7/OECD policy paper on Artificial Intelligence and tourism highlights the potential to harness AI as a tool to promote innovation and the sustainable development of tourism. It discusses the opportunities and risks AI brings, and what this means for tourists, businesses, destinations and governments. Key policy issues are identified, including the need to: i) put in place robust data and consumer protection measures as AI is used to create personalised tourist experiences; ii) monitor the impact on tourism jobs and protect and prepare workers, as AI used to improve operational efficiency; and iii) support tourism businesses, and SMEs in particular, to keep pace with rapid AI developments and comply with evolving legal and regulatory frameworks, while fostering a dynamic environment for innovation.

Suggested Citation

  • Oecd, 2024. "Artificial Intelligence and tourism: G7/OECD policy paper," OECD Tourism Papers 2024/02, OECD Publishing.
    • Handle: RePEc:oec:cfeaab:2024/02-en
    DOI: 10.1787/3f9a4d8d-en
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    Cited by:

    1. Junhui Jeff Cai & Xian Gu & Liugang Sheng & Mengjia Xia & Linda Zhao & Wu Zhu, 2025. "AI as "Co-founder": GenAI for Entrepreneurship," Papers 2512.06506, arXiv.org.
    2. Grzegorz Czapski & Mariusz Pyra, 2026. "Artificial Intelligence in Economic Education: Adoption, Uses and Student Perceptions in Higher Education," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 551-568.
    3. Ofori, Isaac K. & Veling, Louise & Cullen, John, 2026. "Frontier Technology Adoption and Inclusive Green Growth in the EU: A Double-edged Sword?," EconStor Preprints 335106, ZBW - Leibniz Information Centre for Economics.
    4. Yan-Mei Li & Hui-Min Lin & Hong-Yu Wu & Yi-Fan Gu, 2026. "How Business Model Innovation Affects Carbon Performance of Mobile Phone Industry Chain Enterprises: The Mediating Role of Artificial Intelligence and Green Technology," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 16(2), pages 1-5.
    5. gert Bijnens & Joep Konings & Aaron Putseys, 2025. "Unveiling the J-curve: How Intangibles Drive Productivity Mismeasurement," Working Papers of VIVES - Research Centre for Regional Economics 779815, KU Leuven, Faculty of Economics and Business (FEB), VIVES - Research Centre for Regional Economics.
    6. Muhammad Faizal Samat, 2025. "The Impact of Cashless Payment Adoption on the Performance of Small and Medium Enterprises in Malaysia," GATR Journals gjbssr662, Global Academy of Training and Research (GATR) Enterprise.
    7. Brodzicki, Tomasz, 2024. "Heterogeneous Firms and AI Adoption. Dynamic Insights into Market Structure and Global Trade," MPRA Paper 127767, University Library of Munich, Germany, revised 01 Apr 2025.
    8. Alexandrov, Georgii A., 2025. "When does artificial intelligence replace process-based models in ecological modelling?," Ecological Modelling, Elsevier, vol. 499(C).
    9. Anna Katashvili & Eka Gegeshidze, 2025. "AI-Powered HR Platforms: Transforming Workforce Management Through Intelligent Systems," International Journal of Business and Management, International Institute of Social and Economic Sciences, vol. 12(2), pages 13-23, October.
    10. repec:aou:nszioz:y:2025:i:4:p:57-72 is not listed on IDEAS
    11. Safari, Ashkan & Oshnoei, Arman & Blaabjerg, Frede, 2025. "A review of recent AI applications in next-generation power electronics," Applied Energy, Elsevier, vol. 402(PA).
    12. Weber, Karl Matthias & Dachs, Bernhard & Rozgonyi, Krisztina & Zweifler, Zoe & Beckert, Bernd & Gruber, Sonia & Hummler, Andreas & Kroll, Henning & Neuhäusler, Peter & Rothengatter, Oliver & Schwäbe, , 2026. "Wege zur Stärkung der Forschung und Anwendung von künstlicher Intelligenz in Europa," Studien zum deutschen Innovationssystem 6-2026, Expertenkommission Forschung und Innovation (EFI) - Commission of Experts for Research and Innovation, Berlin.
    13. Ahmed Chafai & Rym Oueslati & Hatem Salah, 2025. "Innovation Activities and Sustainable Firm Growth in Arab Countries: The Role of Bank Funding, Institutional Quality and Bank Competition," Working Papers 1819, Economic Research Forum, revised 20 Dec 2025.
    14. Thompson, Jamie & Igarashi, Reika & Krowinska, Agata & Logan-McFarlane, Ashleigh, 2025. "Is it real or not? construction of meaning and identity in virtual influencer marketing," Journal of Business Research, Elsevier, vol. 194(C).
    15. Chang, Chia-Yang (Mac) & Park, Sungjun (Steven) & Dinh, Minh Cong, 2026. "Advice by Algorithms: Dual Dimensions of Trust in AI Financial Service Adoption," Journal of Retailing and Consumer Services, Elsevier, vol. 88(C).
    16. Radeef Chundakkadan & Subash Sasidharan & Kausik Chaudhuri, 2025. "Automation, firm performance, and employment: Evidence from developing countries," Journal of Evolutionary Economics, Springer, vol. 35(5), pages 873-900, November.

    More about this item

    Keywords

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    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development
    • Z38 - Other Special Topics - - Tourism Economics - - - Policy

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