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Preferencias del consumidor y canales cortos de comercialización de miel en Mar del Plata

Author

Listed:
  • Urquiza Jozami, Gonzalo
  • Berges, Miriam
  • Casellas, Karina
  • De Greef, G.
  • Gil, J. M.
  • Liseras, Natacha

Abstract

Se analizan las preferencias de los consumidores por la miel producida a partir de Canales Cortos de Comercialización (CCC) con diferente color y consistencia. Se llevaron a cabo dos Experimentos de Elección Discreta No Hipotéticos (EED- NH) con una situación real de compra, incluyendo una evaluación sensorial. Los datos fueron obtenidos de cuestionarios completados en un ambiente controlado por una muestra de 210 consumidores en Mar del Plata, Argentina. Las opiniones de los consumidores respecto a los CCC fueron analizadas en base a los puntajes asignados a diferentes afirmaciones medidos a través de una escala de Likert de 9 puntos. Los resultados muestran preferencias por las mieles locales, en particular de consistencia sólida o cremosa y color claro. Los consumidores expresan disposición a apoyar el desarrollo de CCC, tanto incondicionalmente como imponiendo condiciones para hacerlo. Dentro de las condiciones exigidas, destacan las certificaciones que acreditan que la miel proviene de un CCC, que se paga un precio justo al productor y que es un producto orgánico.

Suggested Citation

  • Urquiza Jozami, Gonzalo & Berges, Miriam & Casellas, Karina & De Greef, G. & Gil, J. M. & Liseras, Natacha, 2019. "Preferencias del consumidor y canales cortos de comercialización de miel en Mar del Plata," Nülan. Deposited Documents 3248, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
    • Handle: RePEc:nmp:nuland:3248
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    References listed on IDEAS

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