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Factores que condicionan la elección de compra de alimentos frescos orgánicos: el caso del pollo

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  • Lacaze, María Victoria

Abstract

Desde fines del siglo XX, la demanda de alimentos diferenciados por calidad y precio ha experimentado una fuerte expansión, la que es explicada por la creciente preocupación de los consumidores acerca de la calidad de los alimentos que adquieren. De esta forma, son los atributos presentes en dichos productos los factores que condicionan tanto las elecciones de compra como la disposición a pagar por esos alimentos. Este trabajo constituye una investigación de carácter exploratorio, siendo sus objetivos detectar los atributos de calidad determinantes en la elección de un producto orgánico e indagar la medida en que los mismos condicionan la disposición a pagar por dicho producto. La investigación se realizó en base a una degustación comparativa de dos variedades de carne de pollo.

Suggested Citation

  • Lacaze, María Victoria, 2006. "Factores que condicionan la elección de compra de alimentos frescos orgánicos: el caso del pollo," Nülan. Deposited Documents 1069, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
    • Handle: RePEc:nmp:nuland:1069
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    File URL: https://nulan.mdp.edu.ar/id/eprint/1069/1/lacaze.2006.pdf
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    References listed on IDEAS

    as
    1. Lacaze, María Victoria & Rodríguez, Elsa Mirta M., 2004. "El rol de la degustación y la información en la elección de los alimentos orgánicos," Nülan. Deposited Documents 393, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
    2. Rodríguez, Elsa Mirta M. & Lacaze, María Victoria, 2005. "Consumer's preferences for organic food in Argentina," Nülan. Deposited Documents 1291, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
    3. Lacaze, María Victoria & Rodríguez, Elsa Mirta M., 2003. "La incidencia de los atributos de calidad en el consumo de alimentos orgánicos: el caso del pollo orgánico," Nülan. Deposited Documents 1296, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
    4. Kelvin J. Lancaster, 1966. "A New Approach to Consumer Theory," Journal of Political Economy, University of Chicago Press, vol. 74, pages 132-132.
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