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Prediction, Judgment and Complexity: A Theory of Decision Making and Artificial Intelligence

Author

Listed:
  • Ajay K. Agrawal
  • Joshua S. Gans
  • Avi Goldfarb

Abstract

We interpret recent developments in the field of artificial intelligence (AI) as improvements in prediction technology. In this paper, we explore the consequences of improved prediction in decision-making. To do so, we adapt existing models of decision-making under uncertainty to account for the process of determining payoffs. We label this process of determining the payoffs ‘judgment.’ There is a risky action, whose payoff depends on the state, and a safe action with the same payoff in every state. Judgment is costly; for each potential state, it requires thought on what the payoff might be. Prediction and judgment are complements as long as judgment is not too difficult. We show that in complex environments with a large number of potential states, the effect of improvements in prediction on the importance of judgment depend a great deal on whether the improvements in prediction enable automated decision-making. We discuss the implications of improved prediction in the face of complexity for automation, contracts, and firm boundaries.

Suggested Citation

  • Ajay K. Agrawal & Joshua S. Gans & Avi Goldfarb, 2018. "Prediction, Judgment and Complexity: A Theory of Decision Making and Artificial Intelligence," NBER Working Papers 24243, National Bureau of Economic Research, Inc.
  • Handle: RePEc:nbr:nberwo:24243
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    Cited by:

    1. Pham, Phuoc & Zhang, Huilan & Gao, Wenlian & Zhu, Xiaowei, 2024. "Determinants and performance outcomes of artificial intelligence adoption: Evidence from U.S. Hospitals," Journal of Business Research, Elsevier, vol. 172(C).
    2. Eric J. Bartelsman, 2019. "From New Technology to Productivity," European Economy - Discussion Papers 113, Directorate General Economic and Financial Affairs (DG ECFIN), European Commission.
    3. M. Kate Bundorf & Maria Polyakova, 2023. "Comment on Chapters 1 and 3: Artificial Intelligence and Decision Making in Health Care: Prediction or Preferences?," NBER Chapters, in: The Economics of Artificial Intelligence: Health Care Challenges, pages 144-147, National Bureau of Economic Research, Inc.
    4. Tamer Boyaci, & Caner Canyakmaz, & Francis de Véricourt,, 2020. "Human and machine: The impact of machine input on decision-making under cognitive limitations," ESMT Research Working Papers ESMT-20-02, ESMT European School of Management and Technology.
    5. Gao, Xiangming & Ji, Xinliang & Wang, Rong & Yu, Jian, 2025. "The effect of artificial intelligence on energy transition: Evidence from China," Energy Economics, Elsevier, vol. 147(C).
    6. Liu, Jun & Chang, Huihong & Forrest, Jeffrey Yi-Lin & Yang, Baohua, 2020. "Influence of artificial intelligence on technological innovation: Evidence from the panel data of china's manufacturing sectors," Technological Forecasting and Social Change, Elsevier, vol. 158(C).
    7. Ajay Agrawal & Joshua S. Gans & Avi Goldfarb, 2024. "Artificial intelligence adoption and system‐wide change," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 33(2), pages 327-337, March.
    8. Zhang, Runze & Li, Zhijun & Xiao, Chunqu & You, Jiwang, 2023. "New engines of economic growth: How digital currencies lead the way to growth in the era of digital economy," Economic Analysis and Policy, Elsevier, vol. 80(C), pages 1597-1617.
    9. Ajay Agrawal & John McHale & Alexander Oettl, 2018. "Finding Needles in Haystacks: Artificial Intelligence and Recombinant Growth," NBER Chapters, in: The Economics of Artificial Intelligence: An Agenda, pages 149-174, National Bureau of Economic Research, Inc.
    10. Zhang, Aili & Zhu, Han & Sun, Xinyu, 2024. "Manufacturing intelligentization and technological innovation: Perspectives on intra-industry impacts and inter-industry technology spillovers," Technological Forecasting and Social Change, Elsevier, vol. 204(C).
    11. Agrawal, Ajay & Gans, Joshua S. & Goldfarb, Avi, 2024. "Prediction machines, insurance, and protection: An alternative perspective on AI’s role in production," Journal of the Japanese and International Economies, Elsevier, vol. 72(C).
    12. Xueyuan Gao & Hua Feng, 2023. "AI-Driven Productivity Gains: Artificial Intelligence and Firm Productivity," Sustainability, MDPI, vol. 15(11), pages 1-21, June.
    13. Ma, Dechao & Wu, Weiwei, 2024. "Does artificial intelligence drive technology convergence? Evidence from Chinese manufacturing companies," Technology in Society, Elsevier, vol. 79(C).
    14. Francisco Castro & Jian Gao & S'ebastien Martin, 2023. "Human-AI Interactions and Societal Pitfalls," Papers 2309.10448, arXiv.org, revised Jul 2025.

    More about this item

    JEL classification:

    • D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty
    • D86 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Economics of Contract Law
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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