La competitività ecologica dei sistemi territoriali tra identità, immagine e vantaggi “costruiti”. Quale marketing dei servizi turistici di fronte alla “long tail”?
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References listed on IDEAS
- Fournier, Susan, 1998. "Consumers and Their Brands: Developing Relationship Theory in Consumer Research," Journal of Consumer Research, Oxford University Press, vol. 24(4), pages 343-373, March.
- Ronan Paddison, 1993. "City Marketing, Image Reconstruction and Urban Regeneration," Urban Studies, Urban Studies Journal Limited, vol. 30(2), pages 339-349, March.
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- Francesco Polese & Debora Sarno & Orlando Troisi & Mara Grimaldi, 2018. "From B2B to A4A: An Integrated Framework for Viable Value Co-Creation," MERCATI E COMPETITIVIT, FrancoAngeli Editore, vol. 2018(3), pages 135-161.
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KeywordsTourism competitiveness system; service quality; long tail;
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