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Long tail and destination management: the impact of market’s diversification on competitiviness in touristic services. The case of Garda Lake

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  • Luciano PILOTTI

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  • Alessandra TEDESCHI-TOSCHI

    ()

  • Roberta APA

    ()

Abstract

Increasing global competition is also reflected in tourism. This makes clear the need to (re)define the concept of competitiveness of tourist destinations and its drivers, including consideration of a demand characterized by an increasing variety and differentiation, whose satisfaction requires the aggregation of different components af offer, also multi-local. The article examines these issues reassembling the main contributions of the literature in a larger pattern that includes several factors that determine the quality andhence the competitiveness of Multilocal Touristic Eco Systems, whereas addition to traditional performance indicators, also their abilities to respond the emerging long tail. The empirical case presented is that of Garda’s Lake.

Suggested Citation

  • Luciano PILOTTI & Alessandra TEDESCHI-TOSCHI & Roberta APA, 2011. "Long tail and destination management: the impact of market’s diversification on competitiviness in touristic services. The case of Garda Lake," Departmental Working Papers 2011-07, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano.
  • Handle: RePEc:mil:wpdepa:2011-07
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    File URL: http://wp.demm.unimi.it/files/wp/2011/DEMM-2011_007wp.pdf
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    References listed on IDEAS

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    1. P.J. Taylor & G. Catalano & D.R.F. Walker, 2002. "Exploratory Analysis of the World City Network," Urban Studies, Urban Studies Journal Limited, vol. 39(13), pages 2377-2394, December.
    2. Lanfranco Senn, 2002. "New economy, territorio e fiscalità," SCIENZE REGIONALI, FrancoAngeli Editore, vol. 2002(1).
    3. Leo van den Berg & Erik Braun, 1999. "Urban Competitiveness, Marketing and the Need for Organising Capacity," Urban Studies, Urban Studies Journal Limited, vol. 36(5-6), pages 987-999, May.
    4. John De La Mothe & Geoff Mallory, 2006. "Constructing Advantage: Distributed Innovation and the Management of Local Economic Growth," Prometheus, Taylor & Francis Journals, vol. 24(1), pages 23-36.
    5. P.J. Taylor & G. Catalano & D.R.F. Walker, 2002. "Measurement of the World City Network," Urban Studies, Urban Studies Journal Limited, vol. 39(13), pages 2367-2376, December.
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    Cited by:

    1. Luciano PILOTTI, 2011. "Urban ecology and cultural heritage values for a new emergent European city," Departmental Working Papers 2011-20, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano.

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