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Taking world cities literally: Marketing the city in a global space of flows

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  • Marcus Doel
  • Phil Hubbard

Abstract

This paper brings two literatures into dialogue. The first is the world-cities literature that explores the strategic importance of key cities in the global economy. The second focuses on the efficacy of city marketing and place promotion in boosting urban competitiveness. It is suggested here that both are fixated on an atomistic conception of urban processes that sees cities prospering on the basis of their indigenous characteristics (e.g. the presence of 'critical infrastructure'). Drawing on poststructural ideas, this place-based perspective is rejected in favour of a relational perspective that reconceptualizes competitive world cities as networked rather than bounded phenomena. The paper concludes that successful city marketing relies on pursuing a spatialized politics of flow rather than a place-based politics of competition.

Suggested Citation

  • Marcus Doel & Phil Hubbard, 2002. "Taking world cities literally: Marketing the city in a global space of flows," City, Taylor & Francis Journals, vol. 6(3), pages 351-368, November.
    • Handle: RePEc:taf:cityxx:v:6:y:2002:i:3:p:351-368
    DOI: 10.1080/1360481022000037779
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    Cited by:

    1. Richard G. Smith & Marcus A. Doel, 2011. "Questioning the Theoretical Basis of Current Global‐City Research: Structures, Networks and Actor‐Networks," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 35(1), pages 24-39, January.
    2. Langong Hou & Ye Liu & Xiaoqin He, 2023. "Research on the Mechanism of Regional Innovation Network in Western China Based on ERGM: A Case Study of Chengdu-Chongqing Shuangcheng Economic Circle," Sustainability, MDPI, vol. 15(10), pages 1-19, May.
    3. Richard T Harrison & Babangida Yohanna & Yannis Pierrakis, 2020. "Internationalisation and localisation: Foreign venture capital investments in the United Kingdom," Local Economy, London South Bank University, vol. 35(3), pages 230-256, May.
    4. Christine Mayrhuber & Matthias Firgo & Hans Pitlik & Alois Guger & Ewald Walterskirchen, 2018. "Sozialstaat und Standortqualität," WIFO Studies, WIFO, number 61006, February.
    5. Andrea Lucarelli, 2018. "Co-branding public place brands: towards an alternative approach to place branding," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 14(4), pages 260-271, November.
    6. Max J Andrucki, 2021. "Queering social reproduction: Sex, care and activism in San Francisco," Urban Studies, Urban Studies Journal Limited, vol. 58(7), pages 1364-1379, May.
    7. Daniel Kaufmann & Frannie Leautier & Massimo Mastruzzi, 2004. "Governance and the City: An Empirical Exploration into Global Determinants of Urban Performance," Urban/Regional 0405004, University Library of Munich, Germany.
    8. René Belderbos & Helen S. Du & Anthony Goerzen, 2017. "Global Cities, Connectivity, and the Location Choice of MNC Regional Headquarters," Journal of Management Studies, Wiley Blackwell, vol. 54(8), pages 1271-1302, December.
    9. Metaxas, Theodore, 2009. "Marketing European cities in the new internationalized environment: The course of Prague after 1989," MPRA Paper 48353, University Library of Munich, Germany.
    10. Stephan Reinhold & Pietro Beritelli & Alan Fyall & Hwan-Suk Chris Choi & Christian Laesser & Marion Joppe, 2023. "State-of-the-Art Review on Destination Marketing and Destination Management," Tourism and Hospitality, MDPI, vol. 4(4), pages 1-20, November.
    11. Parul Gupta & Sumedha Chauhan & M. P. Jaiswal, 2019. "Classification of Smart City Research - a Descriptive Literature Review and Future Research Agenda," Information Systems Frontiers, Springer, vol. 21(3), pages 661-685, June.
    12. Belderbos, René & Du, Helen S. & Slangen, Arjen, 2020. "When do firms choose global cities as foreign investment locations within countries? The roles of contextual distance, knowledge intensity, and target-country experience," Journal of World Business, Elsevier, vol. 55(1).
    13. Peter Mayerhofer & Oliver Fritz & Dieter Pennerstorfer, 2010. "Dritter Bericht zur internationalen Wettbewerbsfähigkeit Wiens," WIFO Studies, WIFO, number 42430, February.
    14. Inès Hassen & Massimo Giovanardi, 2021. "Deflecting national ideologies: Exploring identity management trajectories of medium-sized cities," Environment and Planning A, , vol. 53(6), pages 1525-1546, September.
    15. Elizabeth Currid-Halkett & Gilad Ravid, 2012. "‘Stars’ and the Connectivity of Cultural Industry World Cities: An Empirical Social Network Analysis of Human Capital Mobility and its Implications for Economic Development," Environment and Planning A, , vol. 44(11), pages 2646-2663, November.
    16. Hakim ALASGAROV, 2022. "Azerbaijan s smart cities villages concepts for Karabagh region. How real and doable to lead to success," Smart Cities International Conference (SCIC) Proceedings, Smart-EDU Hub, vol. 10, pages 215-225, November.
    17. Karl Aiginger & Matthias Firgo, 2015. "Regional Competitiveness Under New Perspectives. WWWforEurope Policy Paper No. 26," WIFO Studies, WIFO, number 58501, February.
    18. Peter Mayerhofer & Matthias Firgo & Stefan Schönfelder, 2015. "Vierter Bericht zur internationalen Wettbewerbsfähigkeit Wiens," WIFO Studies, WIFO, number 60625, February.
    19. Paulo Neto & Maria Manuel Serrano, 2011. "Governance and City Regeneration – A New Methodological Approach for Design and Evaluation," ERSA conference papers ersa11p517, European Regional Science Association.
    20. Johan Jansson & Anders Waxell, 2011. "Quality and Regional Competitiveness," Environment and Planning A, , vol. 43(9), pages 2237-2252, September.
    21. Luciano PILOTTI & Alessandra TEDESCHI-TOSCHI & Roberta APA, 2011. "Long tail and destination management: the impact of market’s diversification on competitiviness in touristic services. The case of Garda Lake," Departmental Working Papers 2011-07, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano.
    22. Paul Knox, 2011. "Starchitects, Starchitecture and the Symbolic Capital of World Cities," Chapters, in: Ben Derudder & Michael Hoyler & Peter J. Taylor & Frank Witlox (ed.), International Handbook of Globalization and World Cities, chapter 24, Edward Elgar Publishing.
    23. Michael Crang & Tracie Crosbie & Stephen Graham, 2007. "Technology, Time–Space, and the Remediation of Neighbourhood Life," Environment and Planning A, , vol. 39(10), pages 2405-2422, October.
    24. Mark Jayne & Philip Hubbard & David Bell, 2013. "Twin Cities: Territorial and Relational Geographies of ‘Worldly’ Manchester," Urban Studies, Urban Studies Journal Limited, vol. 50(2), pages 239-254, February.
    25. Matthew Gandy, 2005. "Cyborg Urbanization: Complexity and Monstrosity in the Contemporary City," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 29(1), pages 26-49, March.

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