The determinants of social capital on facebook
This paper investigates the effect of socioeconomic status, trust and privacy concerns, and socio psychological factors on building three structural measures of social capital, which are bridging, bonding and network size (degree). Using online survey data, I find the evidence that trust and privacy concerns, being a female, and the number of hours spent in Facebook are significant determinants of bridging social capital and degree. I show that females and respondents that have trust and privacy concerns are less likely to build bridging social capital. In addition to this, the number of hours spent on Facebook is positively related to the probability of engaging in bridging social capital. The results also suggest that females are less likely to increase their network size. On the other hand, respondents that spend more hours on Facebook and respondents that come from high-income class are more likely to increase their network size.
|Date of creation:||Aug 2011|
|Date of revision:||Dec 2011|
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- Kirsti Maria Ala-Mutka & David Broster & Romina Cachia & Isabel Clara Centeno Mediavilla & Claudio Feijoo & Alexandra Hache & Stefano Kluzer & Sven Lindmark & Wainer Lusoli & Gianluca Misuraca & Corin, 2009. "The Impact of Social Computing on the EU Information Society and Economy," JRC Working Papers JRC54327, Joint Research Centre (Seville site).
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