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Evidence review and experts’ opinion on consumer acceptance of agrifood nanotechnology

Author

Listed:
  • Yawson, Robert M.
  • Kuzma, Jennifer

Abstract

Nanotechnology is becoming increasingly important for the food sector, and advances and products are already being made in the areas of food packaging and food safety. However, there are several potential issues associated with the commercialization of agricultural and food (agrifood) nanotechnology that may limit its full potential, including uncertainty about whether consumers will accept or reject its products. Thus, this study aims to better understand key variables that are likely to affect consumer acceptance of agrifood nanotechnology, so that policies and programs can be better designed to address issues important to consumers prior to market entry. Factors that may influence consumer acceptance of agrifood nanotechnology were identified by examining historical experiences with other emerging technologies in food and agriculture and eliciting the opinions of experts and stakeholders. In this work, perceived risks and benefits and trust in regulatory agencies and industry were identified as the key factors influencing consumer acceptance. Our results compare favorably with other published studies in this area, and collectively they suggest that increasing consumer knowledge of agrifood nanotechnology products;ensuring high consumer benefits; minimizing risks; and increasing trust in decision makers and producers are important for consumer acceptance and the success of the emerging agrifood nanotechnology industry.

Suggested Citation

  • Yawson, Robert M. & Kuzma, Jennifer, 2010. "Evidence review and experts’ opinion on consumer acceptance of agrifood nanotechnology," MPRA Paper 40807, University Library of Munich, Germany.
  • Handle: RePEc:pra:mprapa:40807
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    File URL: https://mpra.ub.uni-muenchen.de/40807/1/MPRA_paper_40807.pdf
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    References listed on IDEAS

    as
    1. Robert Yawson & Jennifer Kuzma, 2010. "Systems Mapping of Consumer Acceptance of Agrifood Nanotechnology," Journal of Consumer Policy, Springer, vol. 33(4), pages 299-322, December.
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    More about this item

    Keywords

    Food Economics; Trust; Expert Elicitation; Nanotechnology; Risk Perception; Uncertainty; Consumers;

    JEL classification:

    • D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty
    • N6 - Economic History - - Manufacturing and Construction
    • L6 - Industrial Organization - - Industry Studies: Manufacturing
    • L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • O14 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Industrialization; Manufacturing and Service Industries; Choice of Technology
    • A11 - General Economics and Teaching - - General Economics - - - Role of Economics; Role of Economists
    • Q18 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Policy; Food Policy
    • O1 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development
    • A30 - General Economics and Teaching - - Multisubject Collective Works - - - General
    • Q1 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture
    • Q16 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - R&D; Agricultural Technology; Biofuels; Agricultural Extension Services
    • D8 - Microeconomics - - Information, Knowledge, and Uncertainty
    • O3 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights

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